• Design and execute full-funnel campaigns and GTM frameworks, managing timelines and risk to ensure strong results in fast-paced settings.

• Lead end-to-end production of video and static assets, from scripting and ideation to creative direction and multi-channel delivery.

• Deploy AI-driven content and bilingual (English/Spanish) localization to maintain brand consistency and expand global visibility.

• Leverage insights and performance data to refine creative, optimizing paid media and CRM to maximize ROI.

• Architect end-to-end content roadmaps to drive revenue and growth.

• Developed and executed global GTM strategies for the Cisco Meraki portfolio, spearheading regional market adaptation and localization to drive international revenue and market share.

• Authored high-impact localized technical documentation, customer case studies, and success stories; engineered multilingual interactive learning content for global LMS integration to accelerate worldwide user adoption.

• Led cross-functional project management for GTM and marketing initiatives, coordinating global internal teams and regional translation vendors to ensure brand consistency and launch velocity across locales.

• Utilized AI-powered analytics to generate data-driven insights across diverse geographic regions, refining locale-specific sales enablement and GTM strategies for maximum global impact.

• Led curriculum design for a new UX & Web Design program, aligning coursework with industry tools like Figma and Adobe Creative Suite, WordPress, AEM, and SharePoint and eLearning tools.

• Drove lead generation and brand awareness for a new program launch by executing targeted digital marketing campaigns and creating impactful promotional materials.

• Executed targeted digital marketing campaigns and sales enablement content to increase leads and program enrollment.

• Leveraged market insights to align program design with audience needs and drive engagement.

• Designed and optimized bilingual IVR flows (English and Spanish), improving call containment and efficiency.

• Collaborated on user research and testing to ensure a cohesive and intuitive user experience.

• Mapped the end-to-end user journey to identify friction points and opportunities for improving conversion rates throughout the customer lifecycle.

• Optimized processes for scale, ensured cross-functional alignment across all marketing channels and touchpoints.

• Led bilingual educational and digital training initiatives for clinical and non-clinical users in Centene’s healthcare technology environment.

• Developed and published targeted web content for marketing campaigns aimed at generating inbound leads and building the sales pipeline, using AEM and WordPress CMS.

• Collaborated with cross-functional teams to design and implement new UX/UI experiences.

• Monitored content performance analytics to refine digital strategies, improving user engagement and progression through the marketing funnel.

• Technical Project Management and workflow optimization expert. Integrated and managed GTM platforms to establish efficient, scalable workflows for content delivery and quickly adapt to new sales enablement tools.