# Luis Catala

> Global brand environments from design concept to built customer experience.

Location: San Francisco, California, United States
Profile: https://flows.cv/luiscatala

my website which describes all aspects of my career

http://lacdesignworks.com/

## Work Experience
### Design development and execution Consultant @ L1026 Design
Jan 2024 – Present | San Francisco and New York
I am currently a freelance contractor based in New York and San Francisco. 

I have consulted for several global brands focusing on re-development of existing fleet and expansion into global markets the brands have included:
- Victoria’s Secret
- Space X 
- Tumi
- Lincoln Properties Los Angeles
- Vineyard Vines CT

### Sr Manager Global Store Development, Decor @ Levi Strauss & Co.
Jan 2019 – Jan 2024 | San Francisco, California, United States
With Levi Strauss & Co., my position within the Global Store Development team is in charge of the global decor assortment, from concept, documentation to production and presentation for the Levi's Brand. 
For Beyond Yoga, I was the Store Design lead for architectural design documentation, fixture production and vendor selection with the Beyond Yoga team for the first 5 retail stores. I was part of the mass layoffs at Levi’s my last day was two weeks shy of five years with the company.

### Principal Consultant @ L Brands
Jan 2016 – Jan 2018 | New York, New York, United States
For two years, I was re-hired as a consultant to help expand the Victoria’s Secret Brand into new  Flagship locations in Shanghai and Manhattan New York.  A highlight can be seen on my website, the permanent exhibit of the VS Fashion Show. http://www.lacdesignworks.com

### Director @ Tapestry
Jan 2008 – Jan 2015 | New York, New York, United States
Global Director for In-Store Creative for Coach and Reed Krakoff brands, my team was responsible for concept development and production of decor and the development and production of retail fixtures with the architecture team.
I began at Tapestry as a Global Store Design Manager responsible for store growth in Latin America and South East Asia markets.

### Store Design Manager @ L Brands
Jan 2006 – Jan 2008 | New York, New York, United States
Store design development, where I developed new fixture programs with global vendors Umdash and Visplay who later became suppliers to L. Brands for roll-out stores globally.


## Education
### BFA Interior Architecture in Interior Architecture
California College of the Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/luis-catala-4828b62b8

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Source: https://flows.cv/luiscatala
JSON Resume: https://flows.cv/luiscatala/resume.json
Last updated: 2026-04-13