# Luis Espinoza > Principle Product Designer @Workday Location: San Francisco Bay Area, United States Profile: https://flows.cv/luisespinoza I'm a UX Designer focused on creating and delivering thoughtful, intuitive, and delightful experiences. I have a broad skill set that includes user interviewing, user and data-driven design thinking, information architecture, interaction design, visual design and prototyping. I have lead the design and shipment of many products ranging from Enterprise Web Interfaces to Mobile Applications. I enjoy solving tough problems, facing design challenges head on, and learning from every experience. ## Work Experience ### Principle Product Designer @ Workday Jan 2025 – Present | Pleasanton, California, United States Leading UX strategy and execution for the next evolution of Workday Marketplace (Marketplace 2.0) — a high-visibility, strategic initiative shaping the future of B2B commerce within the Workday ecosystem. - Owning end-to-end UX for a transactional, responsive B2B platform. - Driving the full design lifecycle: from product strategy and research to prototyping, testing, and delivery. - Collaborating cross-functionally with engineering, product, marketing, and executive stakeholders. - Delivering user-centered solutions that align with business goals and drive measurable impact. - Mentoring designers and serving as the lead designer on a fast-paced, high-impact team. ### Community Volunteer Leader/Organizer @ Community Outreach - East Bay (See volunteer experience section) Jan 2014 – Present | San Francisco Bay Area Youth mentorship and training. Lead individual community campaigns related to topics impacting minority communities (i.e., substance abuse, alcoholism, domestic abuse, elderly care, neurological/physical disabilities, community beautification, parental support, education, and the stigmas of emotional health). Perform public speaking in both English and Spanish on related topics. Lead a team of 10 attendees for the security and well being of people in attendance. International community participation (i.e., the Dominican Republic, France, and Italy) Preservation of human rights and expression at home and abroad ### Senior UX Designer @ Amazon Web Services (AWS) Jan 2023 – Jan 2025 | United States As a Senior UX Designer at AWS Marketplace, I lead end-to-end user experience design for enterprise-scale software procurement solutions that serve thousands of customers worldwide. I collaborate closely with product managers, engineers, researchers, and stakeholders to translate complex business and technical requirements into intuitive, scalable, and impactful user experiences. Key Responsibilities: Designed and delivered user-centered solutions that improved the overall procurement experience across web-based enterprise applications. Facilitated cross-functional design workshops to align product vision, user needs, and technical feasibility. Developed user flows, wireframes, high-fidelity UI designs, and interactive prototypes for enterprise web interfaces and internal tools. Advocated for a user-centered approach by conducting user interviews, usability testing, and leveraging behavioral data to inform design decisions. Served on the AWS UX Review Committee, contributing to design quality, accessibility, and consistency across the broader AWS product ecosystem. Partnered with engineering teams throughout development to ensure design integrity and deliver seamless product experiences. ### UX Designer @ Amazon Web Services (AWS) Jan 2021 – Jan 2023 | United States Lead, define and drive IA, UI/UX, visual, and prototyping and aspects of technical implementation of User Experience across platforms and multi-modal interfaces for AWS Marketplace. ### Senior UX Designer - SRC (Click to Pay) @ Visa Jan 2019 – Jan 2021 | San Francisco Bay Area Senior designer for Secure Remote Commerce (Click to Pay) SRC is a muti-network (Visa, MasterCard, Amex, etc.) project aimed to standardize user experience and backend process for online payments in order to make every transaction safe and easy. I focus on applying user-centered design principles and work closely with stakeholders to conceive and design beautiful, useable and engaging product interfaces. Some of my responsibilities include: • Leading and designing UI/UX for Secure Remote Commerce, an e-commerce platform, from concept to production • Researching and analyzing products in generative, formative, and validation stages • Establishing "Design as Process"' culture by implementing a design QA into the product development flow to ensure quality of design and user experience • Working daily with product team to gather clear business requirements, provide design input from UX perspective, and to deliver designs on time • Working within an agile software development process while optimizing to work more efficiently in conjunction with the UI/UX process ### Senior UX designer - Core Products @ Visa Jan 2017 – Jan 2019 | Foster City UX Designer for The Global Business Continuity Program that is designed to ensure staff safety, mitigate the effect of unplanned business interruptions of Visa’s critical business processes and services, protect its physical assets, maintain the capability to serve clients, and fulfill obligations to stakeholders and regulators. Applying user-centered design principles and working closely with stakeholders to conceive and design beautiful, useable and engaging product interfaces. Involved in the early stages of research and ideation, and collaborate with multi-disciplinary teams through the iteration and development process. - Design mobile, desktop and device specific experiences that are delightful and engaging - Produce wireframes, visual designs, style guides and pattern libraries - Create working prototypes for demonstration purposes - Present design concepts to Senior Leadership and external partners - Gather and incorporate requirements and feedback from multiple stakeholders - Understand and advocate for the consumer's experience ### Senior Product Designer @ Build It Green Jan 2012 – Jan 2017 | Oakland Led end-to-end product design for digital tools and programs advancing regenerative, equitable, and healthy neighborhoods across California Translated complex environmental, social equity, and affordability challenges into clear, user-centered experiences for builders, developers, nonprofits, and public agencies Partnered cross-functionally with program leads, policy experts, and community stakeholders to design holistic solutions that break down silos and support systems-level change Shaped product strategy and design frameworks to evolve Build It Green’s focus from individual green homes to regenerative neighborhood-scale impact Advocated for inclusive, accessible, and values-driven design that supports resilience, adaptability, and long-term community well-being ### Senior User Experience Designer @ Build It Green Jan 2011 – Jan 2012 | Oakland, California ### Senior Art Director @ Creativeworks Jan 2003 – Jan 2011 | Pleasanton ### Art Director / UI Designer & Developer @ Creative Solutions Jan 2001 – Jan 2011 ### Product Design Manager @ The Roster Jan 2004 – Jan 2006 ## Education ### Associate of Arts - AA in Graphic & Web Design Silicon Valley College Jan 2001 – Jan 2003 ### Professional Education in User Experience and Interaction Design IxDF - The Interaction Design Foundation Jan 2016 – Jan 2019 ### Certification in UX Design, iOS, Xcode & InVision UDEMY Jan 2016 – Jan 2016 ### Certification in UX Design Fundamentals UDEMY Jan 2016 – Jan 2016 ### Certification in Usability Testing UDEMY Jan 2011 – Jan 2011 ### Certification in Origami 2.0 UDEMY Jan 2016 – Jan 2016 ## Contact & Social - LinkedIn: https://linkedin.com/in/luis-espinoza - Portfolio: http://luisespinozaux.com/ --- Source: https://flows.cv/luisespinoza JSON Resume: https://flows.cv/luisespinoza/resume.json Last updated: 2026-03-30