# Luis F. Delgado > Lead Product Designer & Experience Strategist • 10x Salesforce Certified • Certified AI Conversation Designer Location: New York, New York, United States Profile: https://flows.cv/luisfdelgado As a Lead Product Designer and Experience Strategist, my focus is on optimal efficiency, simplicity, and functionality. I aim to make each interface and product I create an engaging, intuitive, and visually appealing experience for all types of users. When combined with my highly collaborative approach, formal training, and 10+ years of real-world experience, these principles have allowed me to successfully develop and integrate big ideas across multiple channels that inspire, inform, and captivate users. ## Work Experience ### Lead Product Designer and Experience Architect @ Salesforce Jan 2025 – Present | New York, United States -Serve as a experience design consultant, creative director, strategic advisor, and problem solver. -Oversee and manage several work-streams while leading and managing design team members. -Build strong partnerships, and foster collaboration internally, with customers, and key stakeholders. -Lead and drive key design activities and deliverables throughout all phases of project’s lifecycle. -Provide leadership and design excellence throughout all stages of a client engagement. -Ensure internal & external teams are aligned toward impactful design outcomes in engagements. -Past clients & collaborators include: PayPal, CBRE, T-Mobile, AT&T, Cisco, Accenture, and Deloitte. ### Senior Product Experience Designer and Consultant @ Salesforce Jan 2022 – Jan 2025 | Greater New York City Area -Discover, define, & translate business/user needs into intuitive experiences for large-scale projects. -Drive all experiences with a focus on human-centered design, user research, and technical feasibility. -Create all UX deliverables such as concepts, user needs, task analysis, user flows, & wireframes. -Lead experience design activities including client sessions, co-creation, audits, and design reviews. -Conduct end-user validation activities including interviews, concept validation, usability testing. -Document interaction specs and ensure correct implementation and QA with development teams. ### User Experience Designer and Consultant @ Salesforce Jan 2021 – Jan 2022 | Greater New York City Area -Design experiences & interfaces that combine business/user goals for large-scale digital enterprises. -Lead discussions daily with client stakeholders and end-users to build alignment and consensus. -Create wireframes, interactive mockups, & prototypes to design & develop usable products. -Define information architecture and user models to devise intuitive experiences for all users. -Envision user experience of final product and advocate for all users’ anticipated needs. -Collaborate with research, design, and development teams across internal & external business units. ### Creative Director and Lead Designer @ Bell N' Whistle Studios Jan 2011 – Present | Greater New York City Area -Full-service creative studio with years of experience executing projects of all sizes & types. -Contracted by clients in various industries to develop/integrate big ideas across all channels. -Translate the vision of clients through strategic design, development, and marketing efforts. -Conceptualize, design, and implement brand identities and logos for organizations. -Design marketing collateral such as publications, advertising, stationary, and websites. -Develop and execute art direction and designs of publications, photoshoots, and campaigns. ### User Experience Designer and Front-End Developer @ New York University School of Law Jan 2016 – Jan 2020 | Greater New York City Area -Design websites and digital products to advance brand strategy & mission of the University. -Lead the design efforts to overhaul the Law School’s websites for Accessibility (WCAG 2.0). -Define information architecture and user models to devise intuitive experiences for all users. -Envision user experience of final product and advocate for all users’ anticipated needs. -Served as UX/UI designer and developer when transitioning the site into a new framework. -Create wireframes, and interactive prototypes to design and develop usable products. -Develop products using HTML5, CSS3, PHP, Javascript/jQuery, Drupal, WordPress. ### Web Designer and Front-End Developer @ Northeastern University, Marketing and Communications Jan 2014 – Jan 2016 | Greater Boston Area -Collaborated with designers, developers, writers, photographers, project managers. -Contributed creative, design, and development skills to improve social and digital content. -Performed all steps of design process, ideation/implementation to production/development. -Developed websites using HTML5, CSS3, PHP, Javascript/jQuery, and WordPress. -Established news@Northeastern email template distributed daily to 35,000+ subscribers. ### Marketing and Communications Designer @ Northeastern University, Marketing and Communications Jan 2011 – Jan 2014 | Greater Boston Area -Designed & developed responsive websites using HTML5, CSS3, WordPress, & other CMSs. -Managed content and design of digital signage system across various campuses nationwide. -Designed print/web materials for events such as campus events and national conferences. -Designed national advertisement campaigns for undergraduate and graduate campuses. -Managed social media accounts targeted toward prospective & recently admitted students. -Developed a social media editorial calendar for multiple platforms on a weekly basis. -Facilitated local and remote training sessions for staff on software and social media. ### Graphic Designer @ Northeastern University, Marketing and Communications Jan 2011 – Jan 2011 | Greater Boston Area -Designed signage for Center of Health Organization Transformation Advisory Meeting. -Created both informational & promotional graphics communicated through various mediums. -Designed and established a template for the monthly Research Colloquia newsletter. ### Camera and Broadcasting Operator @ Pack Network Jan 2011 – Jan 2014 | Greater Boston Area -Worked on projects related to video production and recordings for live events and webcasts. -Operated a camera and broadcast system that streamed live events for online subscribers. -Past events include TEDx, Alexis Ohanian, Richard Saul Wurman, Ivy League Championships. ### Special Project Designer @ Foster Skills, Inc. Jan 2012 – Jan 2012 | Greater Boston Area -Developed and branded social media platforms to enhance non-profit’s visual identity. -Curated and edited video footage about the organization for their Youtube channel. -Designed both print and digital media within the organization’s graphical standards. ### Graphic Designer and Photographer @ Northeastern University, School of Architecture Jan 2009 – Jan 2010 | Greater Boston Area -Photographer for department events, from planning through to editing and processing. -Compiled & coordinated 100+ student's Architectural drawings for various exhibits. -Assisted Senior Designer in developing a exhibit for the lobby of the department office. ## Education ### Certificate in Artificial Intelligence (AI) Essentials for Business Harvard Business School Jan 2025 – Jan 2025 ### Certificate in Artificial Intelligence (AI) Business & Leadership Brown University Jan 2025 – Jan 2025 ### Certificate in AI User Experience Design: Human-Computer Interaction for Enhanced User Experiences Stanford University School of Engineering Jan 2024 – Jan 2024 ### Certificate in Digital Platforms: Designing Two-Sided Markets from APIs to Feature Roadmaps Massachusetts Institute of Technology Jan 2024 – Jan 2024 ### Certificate in Design Thinking and Innovation Harvard Business School Jan 2023 – Jan 2023 ### Diploma in User Experience (UX) Design New York University Jan 2017 – Jan 2018 ### Masters (MPS) in Digital Media and Interactive Design, Usability, and Development Northeastern University Jan 2014 – Jan 2016 ### Bachelors (BFA) in Graphic Design and Architectural History Northeastern University Jan 2007 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/luisfdelgado - Portfolio: http://www.luisfdelgado.com --- Source: https://flows.cv/luisfdelgado JSON Resume: https://flows.cv/luisfdelgado/resume.json Last updated: 2026-03-30