# Luis Fernando Plaz > Product Design Manager @ Meta Location: New York, New York, United States Profile: https://flows.cv/luisfernandoplaz I’m a passionate design professional who loves crafting user interfaces that not only delight users but also drive business success. With a deep understanding of UX/UI patterns and technical architecture, I create product features that are intuitive, visually stunning, and consistent across platforms. I thrive on collaboration, working closely with product managers, designers, and engineers to build the right product from the start. My goal is always to blend functionality with beauty, ensuring every interaction feels seamless and meaningful. ## Work Experience ### Staff Product Designer @ Meta Jan 2023 – Present | New York, United States Leading the design strategy for Marketing Messages across our messaging products. ### Product Design Manager @ Meta Jan 2022 – Jan 2023 | Menlo Park, California, United States Leading self-resolution initiatives to empower advertisers and sellers by removing barriers to great product experiences across their favorite apps (Facebook, Instagram, WhatsApp) and business tools. ### Senior Product Designer @ Meta Jan 2020 – Jan 2022 | Menlo Park, California, United States ### Design Lead | Project Glass & Home Vertical @ Walmart eCommerce Jan 2019 – Jan 2020 | San Francisco Bay Area Led the strategy and design of the top priority company project (Project Glass) and various projects related to Walmart's core verticals including: Unified App aka Project Glass (merging Walmart's online grocery and eCommerce app into one): • Unified Cart Experience • Slot Booking Experience Product Pages: • Product Page Redesign (Web and Mobile) [Home Vertical] • Product Page SEO/SEM Strategies [All Verticals] • Product 360º Experience [All Verticals] • Product Variant Mobile Experience Redesign [Home Vertical] • Persistent Add To Cart [All Verticals] Search Pages: • ADA Friendly Hover States E2E Experiences: • Wedding Registry • Mattress Buying Experience • Rug Buying Experience ### Senior Product Designer | Home Vertical @ Walmart eCommerce Jan 2018 – Jan 2019 | San Francisco Bay Area ### User Experience Designer @ eBay Jan 2018 – Jan 2018 | San Francisco Bay Area • Defined and visualized use cases and user flows for new product features • Developed wireframes, mockups, specifications and prototypes for mobile and desktop experiences • Conducted user studies and market research to inform and justify design decisions • Collaborated closely with Product Managers, Developers, and Researchers ### Lead User Experience Designer @ Cravings.io Jan 2017 – Jan 2018 | Miami/Fort Lauderdale Area • Led the UX and UI design for mobile application for iOS and Android • Organized, tailored, and moderated local and virtual user testing sessions based on personas and use cases • Developed high quality design documents: sketches, user flows, wireframes, mockups, specifications • Defined MVP and product features; built interactive Invision prototypes ### Product Owner & Design Lead | Founder @ Dconfianza.com Jan 2015 – Jan 2017 | Caracas Area, Venezuela Led the design, research and development of an online platform that connects individuals with freelance contractors such as plumbers, electricians, landscapers, etc. • Conducted stakeholder interviews and in-person user interviews to identify specific user needs and inform our overall project strategy • Created sitemaps, process flows, sketches, wireframes and detailed specifications • Drove product direction and design decisions with a third-party development team • Defined MVP and product features • Worked closely with a multi-disciplinary team of designers and engineers to create an intuitive online platform that redefined the way professional service providers get hired • Developed business plan destined to attract investors and create alliances ### Student Mentor @ Dev Bootcamp Jan 2016 – Jan 2016 | Greater New York City Area Mentored students pursuing a web development career; provided expert guidance regarding Javascript, Ruby, Ajax, HTML, CSS, and Postgres ### VBA Developer @ Maquinarias Mega Komatsu Distributor Jan 2015 – Jan 2016 | Venezuela Focused on automating daily work tasks using original VBA tools significantly improving operational efficiencies. Created and developed tools, partnered with IT for integration and maintenance, and trained employees. • Built new work reporting tool using VBA and rolled out usage across +30 workers, leading to 70% reduction in man-hours • Achieved 40% cost and time reduction by developing tools in VBA to optimize internal post-sales processes ### Product Support Engineer/IT Manager @ Maquinarias Mega Komatsu Distributor Jan 2013 – Jan 2015 | Venezuela Oversaw equipment software and monitored for overall health and output; main customer contact for educational programs and to troubleshoot equipment software issues. • Created and implemented a 1-click automated program to capture customer machine data and provide tailored solutions directly to the customer, resulting in a 50%-time reduction • Led design and development of company's first web and mobile monitoring platform ### User Experience Intern @ Telefónica Venezuela Jan 2012 – Jan 2012 | Caracas Area, Venezuela • Led project to redesign the company’s web and mobile app, leading to 50% reduction in steps required for billing and recharge • Increased customer service efficiency by redesigning +10 procedure manuals, improving overall customer satisfaction ### Marketing Intern @ Plumrose Latinoamericana C.A. Jan 2012 – Jan 2012 | Venezuela • Contributed to introduction and launch of all new frozen Plumrose products (Iceberg Project) including coding and registration processes; developed model to project distribution of all new frozen products, helping define launch goals • Analyzed and controlled sales and inventory of Eveba canned products and Conaprole cheese products ## Education ### Master of Science (MS) in Information Science (Human Computer Interaction Concentration) Cornell University Jan 2016 – Jan 2017 ### Full Stack Developer in Web Development Dev Bootcamp Jan 2015 – Jan 2016 ### Graduate Certificate in Computer Science Columbia University Jan 2015 – Jan 2015 ### Masters in Finance in Accounting and Finance IESA Jan 2013 – Jan 2015 ### Bachelor of Science in Production Engineering in Production Engineering Universidad Metropolitana (VE) Jan 2007 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/luisplaz --- Source: https://flows.cv/luisfernandoplaz JSON Resume: https://flows.cv/luisfernandoplaz/resume.json Last updated: 2026-03-30