# Luiz Eduardo Bordim > Product Designer at Meta Location: San Francisco Bay Area, United States Profile: https://flows.cv/luiz I’m a product designer with 15+ years of experience leading end-to-end design processes. What excites me most is turning complexity into clarity and creating products that empower people to improve their lives. Over the years, I’ve navigated the full spectrum of product design. From 0–1 initiatives, where I thrive in ambiguity and the challenge of building something from the ground up, to optimization projects, where I refine, scale, and elevate existing experiences. My work has always been about balancing vision with execution. My career has taken me through agencies, startups, and large companies, each shaping how I approach design. Across these environments, I’ve had the opportunity to design and launch digital products that have reached millions of customers worldwide. I hold a Bachelor’s Degree in Design and a Master’s in Creative Economy from ESPM-RJ, along with a specialization in Digital Marketing and Design. ## Work Experience ### Product Designer @ Meta Jan 2022 – Present | Menlo Park, California, United States Designing next-generation ad experiences and integrating GenAI to drive engagement and performance on Facebook. Focused on exploring how GenAI can shape more relevant, effective, and human advertising experiences at scale. ### Design Manager @ Warren Brasil Jan 2020 – Jan 2022 | Rio de Janeiro, Brazil Led the Product Design team at Warren, an investment platform that simplifies how people invest. Defined the design vision, guided the team technically and in career development, and ensured that design played a strategic role in shaping product decisions and business growth. ### Professor @ ESPM Jan 2019 – Jan 2021 | Rio de Janeiro Area, Brazil Taught postgraduate courses on User Experience, and Interaction Design, Prototyping, and Testing. Helped students bridge theory and practice by bringing real-world design challenges and methodologies into the classroom. ### Design Lead @ Descomplica Jan 2019 – Jan 2020 | Rio de Janeiro Area, Brazil Led the concept, strategy, and design of Descomplica College’s Learning Management System (LMS). Oversaw the Product Design team, balancing hands-on design with technical and career leadership. Helped shape Descomplica’s design culture within Brazil’s largest EdTech company. ### Senior Product Designer @ Descomplica Jan 2018 – Jan 2019 | Rio de Janeiro, Brazil ### UX Specialist @ XP INVESTIMENTOS Jan 2018 – Jan 2018 | São Paulo, Brazil Led the design team responsible for creating the new XP Investimentos app, from vision and UX strategy to execution. Focused on simplifying complex investment flows and elevating the digital experience for millions of investors in Brazil. ### Senior Interaction Designer @ Huge Jan 2016 – Jan 2017 | Rio de Janeiro, Brazil At Huge, I worked with multidisciplinary teams across Brazil, the U.S., and Europe to design digital experiences for global brands. Collaborated closely with international offices and spent three months in Washington, D.C., leading design efforts for a client project. Focused on crafting solutions that balanced user needs, business goals, and brand expression across diverse markets. - Selected global clients: Motorola, Nestlé, Discovery Channel, AARP, Les Mills, Enel - Selected Brazilian clients: XP Investimentos, Oi, Multiplan, Estadão, do bem, Toro Investimentos, Banco Votorantim ### Interaction Designer @ Huge Jan 2013 – Jan 2016 | Rio de Janeiro, Brazil ### UX Designer @ Estante Virtual Jan 2013 – Jan 2013 | Rio de Janeiro, Brazil Developed a comprehensive redesign proposal for Estante Virtual, Brazil’s leading online marketplace for used books. The work focused on improving usability, visual identity, and conversion across the e-commerce platform. ### Information Architecture Intern @ Globo.com Jan 2011 – Jan 2012 | Rio de Janeiro, Brazil Contributed to the design of multiple digital products within Globo.com, the internet division of Latin America’s largest media group. Worked on high-impact projects such as Cartola FC, Ego, Paparazzo, Horóscopo, G1 Loterias, and Futpédia. ### Graphic Design Intern @ Jornal Lance! Jan 2011 – Jan 2011 | Rio de Janeiro, Brazil ## Education ### Master's degree in Creative Economy ESPM Jan 2016 – Jan 2017 ### Graduate-level specialization in Digital Marketing and Design ESPM Jan 2013 – Jan 2014 ### Bachelor's degree in Design ESPM Jan 2009 – Jan 2012 ## Contact & Social - LinkedIn: https://linkedin.com/in/luizbordim - Portfolio: http://www.luizbordim.com --- Source: https://flows.cv/luiz JSON Resume: https://flows.cv/luiz/resume.json Last updated: 2026-03-25