# Lukas Berg > Staff Product Designer ✺ Strategy ✺ AI ✺ Prototyping Location: San Francisco, California, United States Profile: https://flows.cv/lukas 🖍 Product designer with a background in human-computer interaction and computer science. 🚀 Proven history of successful product and feature launches for web and native apps with measurable impact. 🧰 Fluent in the latest design tools and methodologies, including rapid prototyping and design systems. 🤝 A great partner for product organization to discover problems and provide simple solutions that work for business. 👉 Portfolio available at www.rasby.com ## Work Experience ### Product Designer @ Peregrine Jan 2025 – Present | San Francisco, CA ### Staff Product Designer @ ServiceNow Jan 2024 – Jan 2025 | San Francisco Bay Area ### Lead Product Designer @ Medallia Jan 2022 – Jan 2024 | San Francisco Bay Area 👨‍🏫 I spearheaded the design of Coaching Intelligence, a flagship AI feature aimed at transforming manager-employee coaching by strategically aligning AI-driven insights with user needs. - Design Strategy: Defined and executed the overall design strategy, aligning vision with clear user needs and measurable business outcomes, resulting in a 42.5% increase in Monthly Active Users within 9 months. - Artificial Intelligence (AI): Integrated Generative AI to deliver dynamic, data-driven coaching recommendations, enhancing manager effectiveness, personalization, and real-time interaction quality. - Prototyping: Created strategic, high-fidelity prototypes serving as pivotal artifacts for design explorations, research, organizational alignment, stakeholder buy-in and precise engineering documentation. In code, we leveraged prototyping to iteratively optimize AI prompts by analyzing dozens of real coaching sessions, significantly improving the accuracy and user impact. - Interaction Design: Focused on designing an intuitive, frictionless user interface, improving user satisfaction (8.7 NPS) and enabling rapid adoption with minimal onboarding friction. - Motion Design: Crafted purposeful motion to enhance usability, evoke confidence, and drive user engagement, reinforcing product quality and emotional resonance. - Coaching Intelligence positioned Medallia as a leader in AI-powered coaching solutions, directly driving better employee outcomes and measurable business impact. ### Senior Product Designer @ Medallia Jan 2021 – Jan 2022 | San Francisco Bay Area 📑 I led the end-to-end design of QA Assignments, transforming scattered reviews into a consistent, data-driven, enterprise-scale routine that delivers reliable coaching coverage and measurable improvements in customer experience across large, distributed teams. - Product Strategy: Defined success around completed QA reviews and adoption, partnering with Product and GTM to prioritize features (cadences, estimated interactions, default scorecards) that delivered a 2.7× lift in QA sessions and 37% adoption growth in six months. - Prototyping: Leveraged high-fidelity Figma prototypes as validation engines—running rapid user sessions to confirm we were solving the right problems and building the right features. These living prototypes aligned stakeholders on scheduling logic, workload fairness, and scope, and served as the single source of truth for engineering, slashing ambiguity and rework. - Interaction Design: Streamlined the assignment workflow so supervisors can configure and launch QA reviews in under 60 seconds, cutting setup friction by over 60% and ensuring reliable, repeatable coaching at scale. 🏮 Led design of Voci Portal, Medallia’s self-service AI speech hub—featuring an interactive signup funnel with live transcription demos, emotion & sentiment analytics, customizable dashboards with real-time usage meters, and copy-paste SDK snippets—boosting Active Customers by 40% YoY and transcription hours by 135% YoY. ### Senior Design Architect @ Bayer Jan 2019 – Jan 2021 | St Louis, Missouri, United States Designed an innovative platform for managing argiculture operations. ### Senior Designer @ Bayer Jan 2018 – Jan 2019 | St Louis, Missouri, United States Led design for an e-commerce solution for argiculture dealers that launched in North and South Americas. ### Senior Designer @ Medallia Jan 2017 – Jan 2018 | San Mateo, California, United States 🧰 Founding designer for Alchemy Design System; together another designer and the development team I built an accessible design system for web and mobile that became a primary design framework at Medallia, significantly improving speed to market for new apps and features. - Cross-platform: Architected the component library from the ground up—icons, buttons, form fields, cards, and interaction patterns—then led the migration from Sketch to Figma. Published React Web and React Native packages with tokenized spacing, typography scales, and dynamic theming for white-label flexibility. - Accessibility: Embedded WCAG 2.1 compliance into every pattern—defining color contrasts, focus indicators, ARIA roles, and keyboard-first interactions—to ensure inclusive experiences across Medallia’s global user base. - Visual Design: Devised a four-tier functional color system that decouples semantic meaning from palette values. Crafted high-contrast iconography and modular layouts, reducing cognitive load and reinforcing brand confidence. - Product Design: Collaborated with a cross-functional team of designers, engineers, and content strategists to align on naming conventions, documentation standards, and governance workflows. Delivered a “playground” style guide and living documentation that cut design-to-development handoff time by 30%. - Impact: Alchemy now underpins Medallia’s AI-powered Experience Cloud and Mobile 3.0 apps—enabling faster feature launches, consistent UX, and scalable theming across millions of user interactions. ### Designer @ Medallia Jan 2016 – Jan 2017 | Palo Alto, California, United States 💬 Designed and prototyped Medallia Voices, a native mobile app that turned real-time customer feedback into daily insights for executives—driving engagement and enabling strategic enterprise sales by expanding into a new customer segment. - Product Design: Shaped engaging daily interactions—push notifications, swipeable feedback cards, and “Wildcards” for key insights—earning a 4.9-star App Store rating within 3 months. - Rapid Prototyping: Used Sketch, Framer, and custom code to rapidly iterate with authentic customer data, validating direction and securing early buy-in from major clients. - Motion Design: Applied micro-animations to transitions, confirmations, and Favorites discovery—enhancing guidance, delight, and emotional resonance. - Interaction Design: Designed gesture-driven card decks with peek-through affordances, consistent forward flow, and a celebratory “All Done” screen—minimizing friction and building habit. - This 0-to-1 launch directly supported enterprise deals by showcasing authentic, real-time customer voices. - Later adapted for Apple TV to display customer feedback in office spaces—amplifying frontline impact and reinforcing employee pride. 👊 Designed and prototyped Action Impact, an analytics tool that strengthened our position in a hospitality industry. ### Prototyper @ Medallia Jan 2015 – Jan 2016 | Palo Alto, California, United States 🎨 Prototyped Survey Builder, a survey management tool that became part of our self-service offering. 📮 Prototyped multilingual, accessible surveys for desktop and mobile that helped extend contracts with our top accounts. ### UX Designer @ Reflektion Jan 2014 – Jan 2015 | San Francisco Bay Area 🔍 Designed a visual search experience that increased sales by 15% for our e-commerce customers in web and mobile offerings ## Education ### Master of Science - MS in Medialogy: Human-Computer Interaction Aalborg University ### Bachelor of Science - BS in Computer Science WIT Academy ## Contact & Social - LinkedIn: https://linkedin.com/in/lukasberg - Website: https://www.rasby.com/ --- Source: https://flows.cv/lukas JSON Resume: https://flows.cv/lukas/resume.json Last updated: 2026-02-23