Creative Direction:

Spearheaded the UI visual identity for a new IP, translating brand pillars into a cohesive, player-centric interface that defined the product's aesthetic DNA.

Design Systems:

Built and maintained scalable UI design systems, delivering a seamless user experience through consistent visual language, clear information hierarchy, and intuitive navigation.

Workflow Optimization:

Authored scalable asset pipelines and collaborative workflows that supported long-term live-service development and streamlined the hand-off between UI and Technical Art.

Design & Motion: Figma, Photoshop, Illustrator, After Effects

Productivity & Docs: Jira, Miro, Confluence

Technical & Version Control: Perforce (P4V), Unreal Engine 5 (Direction & Review)

Creative Vision & Stakeholder Management:

Spearheaded the visual exploration and pitching of diverse UI art directions to studio leadership; finalized a signature visual language that seamlessly integrated with the IP’s broader art pillars and brand identity.

Design System Governance:

Architected and governed a robust Figma component library and design system, establishing the "source of truth" for all UX/UI designers to ensure pixel-perfect consistency.

High-Fidelity Prototyping & Motion:

Validated complex interaction flows through interactive Figma prototypes and motion studies, enabling early stakeholder alignment and de-risking implementation.

Leadership & Strategic Mentorship:

Mentored and provided design direction to a growing UI team, fostering a culture of critique and craft.

Information Architecture & Discovery:

Led information architecture and navigation design for key discovery surfaces (Gamelists and Feature Discovery), simplifying complex content ecosystems into intuitive, high-utility user flows that improved content findability.

Global Visual Strategy:

Defined the signature visual style for console-level product illustrations; authored comprehensive style guidelines and provided creative direction to global design teams to ensure a unified brand presence across all regions.

Systemic Design Excellence:

Engineered high-complexity UI components for universal design systems, prioritizing scalability and accessibility to support a consistent user experience across multiple platforms and hardware generations.

Collaboration and Alignment:

Partnered with cross-functional stakeholders to align interaction design with platform constraints, ensuring high-quality implementation across multiple hardware touchpoints.

End-to-End Product Design:

Served as the Lead UX/UI Designer for a mobile narrative platform, architecting the entire player journey from initial concept to launch; defined the ecosystem through comprehensive UX flows, wireframes, and a signature high-fidelity visual language.

Legacy Product Evolution:

Directed the UX/UI modernization and feature expansion of a major legacy title, identifying friction points in the existing interface and implementing high-impact enhancements to improve long-term player retention.

Cross-Platform System Design:

Engineered a suite of universal gameplay account tools, ensuring a seamless, high-utility user experience across mobile and web platforms to support unified player identity and data persistence.

Multi-Platform Interface Design:

Designed and deployed high-utility interfaces for award-winning narrative titles across mobile, PC, and console, ensuring seamless navigation and visual parity across diverse hardware and input methods.

Scalable Architecture:

Architected a modular front-end menu framework designed for cross-title scalability; this flexible system streamlined production for current releases while providing a future-proof foundation for upcoming studio projects.

UX Flow Optimization:

Established and refined global UX flows to reduce player friction, focusing on intuitive narrative branching and cinematic immersion through clean, non-intrusive UI design.