# Luke Aiello

> Principal UI Artist | Lead UI/UX & Product Designer | Formerly PlayStation & Activision Blizzard

Location: San Francisco, California, United States
Profile: https://flows.cv/lukeaiello

AAA gaming craft meets product design rigor.
I've defined UI visual identity for new IPs at Blizzard and built global design systems at PlayStation - always at the intersection of high-fidelity aesthetics and scalable logic.

Seeking: Principal UI Art · Senior/Lead Product Design

Open to: game studios, platforms, ambitious projects

Let's talk → lukeaiello.com

## Work Experience
### Principal UI Artist @ Wildlight Entertainment
Jan 2024 – Jan 2026
Creative Direction: 
Spearheaded the UI visual identity for a new IP, translating brand pillars into a cohesive, player-centric interface that defined the product's aesthetic DNA.

Design Systems: 
Built and maintained scalable UI design systems, delivering a seamless user experience through consistent visual language, clear information hierarchy, and intuitive navigation.

Workflow Optimization: 
Authored scalable asset pipelines and collaborative workflows that supported long-term live-service development and streamlined the hand-off between UI and Technical Art.

Design & Motion: Figma, Photoshop, Illustrator, After Effects
Productivity & Docs: Jira, Miro, Confluence
Technical & Version Control: Perforce (P4V), Unreal Engine 5 (Direction & Review)

### Senior UI Designer @ Activision Blizzard
Jan 2022 – Jan 2024
Creative Vision & Stakeholder Management:
Spearheaded the visual exploration and pitching of diverse UI art directions to studio leadership; finalized a signature visual language that seamlessly integrated with the IP’s broader art pillars and brand identity.

Design System Governance:
Architected and governed a robust Figma component library and design system, establishing the "source of truth" for all UX/UI designers to ensure pixel-perfect consistency.

High-Fidelity Prototyping & Motion:
Validated complex interaction flows through interactive Figma prototypes and motion studies, enabling early stakeholder alignment and de-risking implementation.

Leadership & Strategic Mentorship:
Mentored and provided design direction to a growing UI team, fostering a culture of critique and craft.

### Senior Product Designer @ PlayStation
Jan 2019 – Jan 2022 | San Francisco Bay Area
Information Architecture & Discovery:
Led information architecture and navigation design for key discovery surfaces (Gamelists and Feature Discovery), simplifying complex content ecosystems into intuitive, high-utility user flows that improved content findability.

Global Visual Strategy:
Defined the signature visual style for console-level product illustrations; authored comprehensive style guidelines and provided creative direction to global design teams to ensure a unified brand presence across all regions.

Systemic Design Excellence:
Engineered high-complexity UI components for universal design systems, prioritizing scalability and accessibility to support a consistent user experience across multiple platforms and hardware generations.

Collaboration and Alignment:
Partnered with cross-functional stakeholders to align interaction design with platform constraints, ensuring high-quality implementation across multiple hardware touchpoints.

### Senior UX Designer @ Jam City
Jan 2017 – Jan 2019 | San Francisco, California
End-to-End Product Design:
Served as the Lead UX/UI Designer for a mobile narrative platform, architecting the entire player journey from initial concept to launch; defined the ecosystem through comprehensive UX flows, wireframes, and a signature high-fidelity visual language.

Legacy Product Evolution:
Directed the UX/UI modernization and feature expansion of a major legacy title, identifying friction points in the existing interface and implementing high-impact enhancements to improve long-term player retention.

Cross-Platform System Design:
Engineered a suite of universal gameplay account tools, ensuring a seamless, high-utility user experience across mobile and web platforms to support unified player identity and data persistence.

### UX/UI Designer @ Telltale Games
Jan 2015 – Jan 2017 | San Francisco Bay Area
Multi-Platform Interface Design:
Designed and deployed high-utility interfaces for award-winning narrative titles across mobile, PC, and console, ensuring seamless navigation and visual parity across diverse hardware and input methods.

Scalable Architecture:
Architected a modular front-end menu framework designed for cross-title scalability; this flexible system streamlined production for current releases while providing a future-proof foundation for upcoming studio projects.

UX Flow Optimization:
Established and refined global UX flows to reduce player friction, focusing on intuitive narrative branching and cinematic immersion through clean, non-intrusive UI design.

### UX/UI Designer @ The College Board
Jan 2014 – Jan 2015 | Greater New York City Area
• Designed and delivered interaction flows, wireframes and UI for Daily Practice mobile application.

• Worked with product teams to implement modular and responsive web templates. 

• Created UI style guidelines and led internal design team documentation.


## Education
### Bachelor’s Degree in Graphic Design
Fashion Institute of Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/luke-aiello
- Portfolio: https://www.lukeaiello.com

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Source: https://flows.cv/lukeaiello
JSON Resume: https://flows.cv/lukeaiello/resume.json
Last updated: 2026-04-13