In my current role at WooliesX, I led the evolution of our mobile app, guiding a team of talented designers to redefine the user experience. My focus on user-centric innovation has driven the creation of transformative mobile experiences that not only scale effectively but also deeply resonate with our customers.

2022 — NowWooliesXLead Product Designer

2022 — Now

Sydney, New South Wales, Australia

As the Lead Product Designer at WooliesX, I spearheaded the transformation of the app experience, leading major initiatives that elevated customer experience and scaled to additional propositions. My expertise extended beyond design to establishing efficient team processes and mentoring designers to excel in the mobile app domain.

2021 — 2022Suncorp GroupSenior Product Designer

2021 — 2022

Brisbane, Queensland, Australia

At Suncorp Bank, my role was to oversee all migration work from their old app to their new app to ensure we built a seamless experience for our customers. Also, I performed multiple projects including Buy Now, Pay Later, Multi-factor authentication, UI optimisation and the design system creation.

2020 — 2021Endeavour Drinks GroupUser Experience Designer

2020 — 2021

Sydney, New South Wales, Australia

2019 — 2020She Births® CHILDBIRTH EDUCATIONProduct Designer

2019 — 2020

Sydney, Australia

Shebirths is a company focused on preparing for birth through education and empowering couples. At Shebirths, I was tasked to redesign their react native application due to engagement, usability and retention issues.

2019 — 2019GAMURS GroupUser Experience Designer & Researcher

2019 — 2019

Sydney, Australia

GamerAI is an automated VOD and post-match analysis tool catered for the gaming community. It uses Artificial Intelligence (AI) technology to extract data from a gamers match and then provides a comprehensive breakdown of their strengths and weaknesses in order to improve.