# Luke Martin

> Lead Product Designer @ WooliesX | Mobile App Design

Location: Gold Coast, Queensland, Australia
Profile: https://flows.cv/lukemartin1

In my current role at WooliesX, I led the evolution of our mobile app, guiding a team of talented designers to redefine the user experience. My focus on user-centric innovation has driven the creation of transformative mobile experiences that not only scale effectively but also deeply resonate with our customers.

I foster a collaborative and learning-oriented environment where designers are empowered to grow through mentorship and continuous process refinement. This approach, combined with a rigorous focus on product discovery and a relentless pursuit of excellence, has consistently delivered industry-leading mobile experiences within the retail technology sector.

## Work Experience
### Lead Product Designer @ WooliesX
Jan 2022 – Present | Sydney, New South Wales, Australia
As the Lead Product Designer at WooliesX, I spearheaded the transformation of the app experience, leading major initiatives that elevated customer experience and scaled to additional propositions. My expertise extended beyond design to establishing efficient team processes and mentoring designers to excel in the mobile app domain.

### Senior Product Designer @ Suncorp Group
Jan 2021 – Jan 2022 | Brisbane, Queensland, Australia
At Suncorp Bank, my role was to oversee all migration work from their old app to their new app to ensure we built a seamless experience for our customers. Also, I performed multiple projects including Buy Now, Pay Later, Multi-factor authentication, UI optimisation and the design system creation.

### User Experience Designer @ Endeavour Drinks Group
Jan 2020 – Jan 2021 | Sydney, New South Wales, Australia

### Product Designer @ She Births® CHILDBIRTH EDUCATION
Jan 2019 – Jan 2020 | Sydney, Australia
Shebirths is a company focused on preparing for birth through education and empowering couples. At Shebirths, I was tasked to redesign their react native application due to engagement, usability and retention issues.

### User Experience Designer & Researcher @ GAMURS Group
Jan 2019 – Jan 2019 | Sydney, Australia
GamerAI is an automated VOD and post-match analysis tool catered for the gaming community. It uses Artificial Intelligence (AI) technology to extract data from a gamers match and then provides a comprehensive breakdown of their strengths and weaknesses in order to improve.

### Physical Training Instructor @ Royal Australian Navy
Jan 2012 – Jan 2018

### Combat Systems Operator @ Royal Australian Navy
Jan 2007 – Jan 2012 | Sydney, Australia


## Education
### Interaction Design
University of Technology Sydney

### User Experience Design Immersive
General Assembly Australia

### Cert lll and lV in Workforce Development and Training
Royal Australian Navy

### Diploma in Health and Physical Education/Fitness
Mark Mcgaw Institute of Sports Science

### Physical Training Instructor in Health and Physical Education/Fitness
Royal Australian Navy

### Certificate lll & lV Fitness in Health and Physical Education/Fitness
Australian  institute of fitness

### Maclean High School

### Powerlifting Level 1 in Health and Physical Education/Fitness
Australian Powerlifting Federation

### Weightlifting Level 1 in Health and Physical Education/Fitness
Australian Weightlifting Federation

### Level 1 in Health and Physical Education/Fitness
Crossfit

### User Experience Design
IxDF - The Interaction Design Foundation


## Contact & Social
- LinkedIn: https://linkedin.com/in/luke-martin-5b171b154
- Portfolio: http://lukemartin.site/

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Source: https://flows.cv/lukemartin1
JSON Resume: https://flows.cv/lukemartin1/resume.json
Last updated: 2026-03-31