Designing seamless, user-friendly web and mobile experiences that help individuals invest in real estate. I partner closely with cross-functional teams to improve investor tools across Roofstock’s ecosystem, leveraging research, data, and user insights to shape intuitive and scalable product solutions.

Led a team of 3 designers, improving design quality through coaching and mentorship

Defined a long-term UX strategy, shaping the roadmap for 4M+ users

Designed and shipped 50+ new products and features for web and mobile, impacting 4M+ users and contributing to a 40% increase in engaged users

Partnered with Research, Product, and Engineering teams to execute multi-phased design solutions, through a user-centered iterative process

Contributed to design systems, ensuring consistency across platforms

Led 30+ user interviews and research projects to align product direction with user needs

Designed B2B SaaS products, websites, and e-commerce stores, delivering tailored solutions that improved usability and conversion by +30%

Used expert storytelling and stakeholder management skills to drive successful product deployments and adoption for global enterprise clients

Facilitated user feedback sessions, communicated complex customer needs to Product, shaping my user-centered design approach

Savision was acquired by Martello Technologies in October 2018.

Provided expert training programs to drive successful product deployments and adoption for B2B SaaS clients

Facilitated user feedback sessions, communicated complex customer needs to Product, shaping my user-centered design approach

Cleaning Sorted was a digital platform that allowed homeowners to easily book high quality house cleaning services provided by the best cleaners in their area. I started Cleaning Sorted in the Summer of 2015 as a passion and learning exercise. It soon became a trading business, contracting dozens of professional cleaners, and serving hundreds of homeowners in the cities of Dublin and Cork.

We wound down Cleaning Sorted because we couldn't bring in enough long term subscription customers. We could attract lots of one-time "deep clean" customers but our customer lifetime value was far too low to justify our ad spend.