# Luke O 'Keeffe

> Senior Product Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/lukeokeeffe

I’m a Product Designer passionate about creating intuitive, high-impact digital experiences. With 5+ years designing for web & mobile—I thrive at the intersection of product strategy, user-centered design.

Strengths: Product Strategy | UX/UI Design | Prototyping | Design Systems | Research | Motion (Lottie, Rive)

## Work Experience
### Senior Product Designer @ Roofstock
Jan 2025 – Present | San Francisco Bay Area
Designing seamless, user-friendly web and mobile experiences that help individuals invest in real estate. I partner closely with cross-functional teams to improve investor tools across Roofstock’s ecosystem, leveraging research, data, and user insights to shape intuitive and scalable product solutions.

### Freelance Product Designer @ Unknown
Jan 2025 – Jan 2025 | San Francisco Bay Area

### Product Design Lead @ Basic-Fit
Jan 2024 – Jan 2024 | Amsterdam, North Holland, Netherlands
Led a team of 3 designers, improving design quality through coaching and mentorship

Defined a long-term UX strategy, shaping the roadmap for 4M+ users

### Product Designer @ Basic-Fit
Jan 2021 – Jan 2024 | Amsterdam, North Holland, Netherlands
Designed and shipped 50+ new products and features for web and mobile, impacting 4M+ users and contributing to a 40% increase in engaged users

Partnered with Research, Product, and Engineering teams to execute multi-phased design solutions, through a user-centered iterative process

Contributed to design systems, ensuring consistency across platforms

Led 30+ user interviews and research projects to align product direction with user needs

### Freelance Product Designer @ Luke O'Keeffe Design
Jan 2020 – Jan 2021 | Netherlands
Designed B2B SaaS products, websites, and e-commerce stores, delivering tailored solutions that improved usability and conversion by +30%

### Customer Success Manager @ Martello Technologies
Jan 2018 – Jan 2021 | Amsterdam Area, Netherlands
Used expert storytelling and stakeholder management skills to drive successful product deployments and adoption for global enterprise clients

Facilitated user feedback sessions, communicated complex customer needs to Product, shaping my user-centered design approach

### Customer Success Manager @ Savision - A subsidiary of Martello Technologies
Jan 2018 – Jan 2018 | Amsterdam Area, Netherlands
Savision was acquired by Martello Technologies in October 2018.

### Customer Success Manager @ PlotBox
Jan 2016 – Jan 2018 | Palo Alto, CA 94303
Provided expert training programs to drive successful product deployments and adoption for B2B SaaS clients

Facilitated user feedback sessions, communicated complex customer needs to Product, shaping my user-centered design approach

### Co-Founder @ Cleaning Sorted Ltd
Jan 2015 – Jan 2016 | Cork City
Cleaning Sorted was a digital platform that allowed homeowners to easily book high quality house cleaning services provided by the best cleaners in their area. I started Cleaning Sorted in the Summer of 2015 as a passion and learning exercise. It soon became a trading business, contracting dozens of professional cleaners, and serving hundreds of homeowners in the cities of Dublin and Cork.

We wound down Cleaning Sorted because we couldn't bring in enough long term subscription customers. We could attract lots of one-time "deep clean" customers but our customer lifetime value was far too low to justify our ad spend.

### Architectural Designer @ Dennehy Architects
Jan 2015 – Jan 2016 | Glanmire, Cork


## Education
### UX Designer in UX Design
IxDF - The Interaction Design Foundation

### Bachelor of Science (BSc) in Architecture, Architecture
University College Cork

### Bachelor of Architecture - BArch in Architecture
University College Cork


## Contact & Social
- LinkedIn: https://linkedin.com/in/luke-o-keeffe
- Website: https://lukeokeeffe.com

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Source: https://flows.cv/lukeokeeffe
JSON Resume: https://flows.cv/lukeokeeffe/resume.json
Last updated: 2026-02-23