Founding designer of the responsive web app for a 3.1k members club from 0 to 1. Scoped MVP features to align with developer bandwidth, launched the MVP in 2 weeks with 93% user satisfaction rate and 37% weekly active users.

Led enterprise projects at Pantheon (Automated Web Operation SaaS Platform) to optimize new features and enhance first-time user experiences for function and growth teams. Streamlined site creation flow for self-onboarding, improved automation tool enablement discoverability and landing experience, integrated guidance.

Led a team of 6 designers to elevate product growth for a 30M users subscription-based social media app. Facilitated design sprint for ideations and prioritizations, implementing UX strategies that boosted newsfeed retention, resulting in 48% increase in average session duration.

Managed a team of 4 to overhaul an early stage e-commerce app, working with the founder and customer service to conduct user research and analyze business insights, recommended opportunities on order finalization.