Improving onboarding funnel via self-serve experimentation. Fine tuning core workflows with high activation/retention correlation.

• Define Design System, create components in Figma for an enterprise cybersecurity software, working with frontend to implement component library in Storybook.

• Organize design tokens for a better CSS codebase.

• Create landing pages, GIFs and videos showcasing use cases, SEO optimization.

• Competitive research to keep product feature offerings unique and focused.

• Take ownership of the visual aspect of the product and marketing sites.

• UX lead on new open-access academic preprint publishing platform Preprints (www.preprints.org/). Initial launch in October 2016, we served over 30,000 unique authors and published over 8,000 preprints to date, with 110,000 monthly views.

• UX lead on Sciforum, the only academic conference hosting platform with submission and peer-review process integration on market. From user research, competitive analysis, user testing of low/high-fi static wireframes and interaction mockup, to final visual design. Collaborating with VP, product manager, developer, visual designer. Launched in March 2018, successfully hosting 132 academic conferences migrated from the previous platform.

• UX lead on MDPI Books and Book Builder for scholars to select open access publications on www.mdpi.com and assemble them into books.