Conducted a thorough competitive analysis of the company website to identify areas for improvement.

Redesigned the entire website after performing usability testing and user research, enhancing user experience and engagement.

Collaborated closely with a cross-functional team of UX Researchers, developers, and the CEO to deliver a professional, user-centered design solution that aligned with business objectives.

• Redesigned TPI’s web app, called 'Venue'; which has resulted in 25% increase in the user satisfaction.

• Collaborated with cross-functional teams (developers, product managers, marketing and QA), spreading across multiple time zones and geographies.

• Utilized Figma for creating and maintaining the design system - it has increased the efficacy of the design process by 30% while maintaining the scalability and the accessibility of the interface.

• Spearheaded design explorations for assigned tasks, identifying problems, ideating, testing, and integrating solutions to create a cohesive and intuitive user experience for an indoor-positioning platform, resulting in a 50% increase in speed of product commercialization.

• Conducted secondary research and 5+ competitive analysis for evaluative and generative research, leveraging several qualitative and quantitative methods.

• Drafted interview questions, recruited participants and conducted in-depth interviews

• Conducted usability studies and presented the insights to the stakeholders while collaborating with other researchers in the team.

• Conducted over 50 user interviews and usability tests to identify key pain points that led to strategic design decisions of the website’s information architecture that reduced bounce rates by 20%.

• Executed usability studies, using Maze and Dedoose to design a user friendly website and present data-based insights to the stakeholders.

• Collaborated with a group of UX researchers, UX designers, developers and PMs to work toward the goal of the creation of a user-centered website