# Luna (Qingyuan) CHEN > Product Design @ Instagram Location: San Francisco, California, United States Profile: https://flows.cv/lunaqingyuanchen As an award-winning multidisciplinary designer, Luna has a real passion for { Design in Tech } + { Design for Good }. She is a systematic thinker, user-centered problem solver, and well-rounded designer with a business and technology background. Her experience and expertise include user experience design, SaaS enterprise design, consumer design, design system, design theory and methodology, lean & agile methodology, goal management, and social innovation. Luna’s work won over 10 design awards including the Young Innovator Award at CHIMEHACK, Best Payments Experience at US Citi Mobile Challenge, International Design Excellence Awards (IDEA), and Red Dot Concept Design Awards. Her projects have been shown in tech/design/entrepreneur events such as Solid Conference, Harvard China Forum, US Science and Engineering Festival and Hong Kong Business of Design Week. She is also a certified Scrum Product Owner by Scrum Alliance and a certified UX Specialist in Design Management by Neilson Norman Group. As Chinese Youth Leader, Luna attended the 7th Youth Assembly at United Nations and has been actively leading projects for social good in China, US, and Kenya. Fueled by her passion for solving social problems by design thinking, she was selected to be a KP Design Fellow, O'Reilly Solid Fellow, and Andrew's Roadmap Scholar. She's now enjoying solving complex challenges for mission-driven businesses to make positive impacts on people and society. She was born and raised in China and has traveled to over 10 countries across 5 continents. Currently, she lives in San Francisco Bay Area. ## Work Experience ### Design Lead Manager @ Instagram Jan 2025 – Present | United States ### Staff Product Designer @ Instagram Jan 2021 – Present | San Francisco Bay Area ### Product Design Lead @ Instacart Jan 2018 – Jan 2021 | San Francisco Bay Area Product design lead in Shop Team designing for domains across Search & Browse, Storefront & Discovery, Personalization and Merchandising in Instacart App / Consumer Org • Led the rethinking of online grocery shopping experience across storefront, search and browse • Drove strategy workshops and vision sprints to inform roadmap planning and design execution for the Shop Team as the strategic partner to product, engineering, and data science counterparts • Collaborated with full-stack, mobile, and machine learning engineers to produce intelligent solutions and validate impact through multi-phase experiments * Inventors of three patents filed at Instacart Design OKR owners to help grow design org and level up design ops • Created guidelines for whiteboard challenge and actively interviewed candidates • Led Figma Evaluation and Migration Initiatives; hosted Figma Training Workshops for designers, researchers, engineers and stakeholders in Hacker Org • Provided mentorship for designers across teams ### Principal Product Designer / Head of Design @ Betterworks Jan 2017 – Jan 2018 | San Francisco Bay Area Managed a team of three designers and one intern Drove design strategy, UX roadmap, and design management initiatives Led the improvement of the holistic cross-platform user experience Mentored and supported individual designers Built the design culture and strengthened cross-functional collaboration between Design and all other orgs at the company ### Senior Product Designer @ Betterworks Jan 2017 – Jan 2017 | San Francisco Bay Area Led the re-design of admin experience focusing on info architecture, product management, and UX design Defined designer hiring and onboarding processes Provided mentorship for junior designers Managed cross-team design system implementation ### Product Designer @ Betterworks Jan 2015 – Jan 2017 | Palo Alto Delivered design for enterprise dashboard, reporting and admin functions Delivered design for self-service sales and onboarding experience Designed BetterWorks React Native mobile app from the ground Initiated BetterWorks design system and created component library in Craft / Sketch ### Visual/UX Designer @ Practice Fusion Jan 2015 – Jan 2015 | San Francisco Bay Area Created service blueprint and user journey with visual infographics for the Practice Fusion platform Designed banners, interstitials, posters, postcards for products and internal events Designed impactful company monthly report presentation for CEO Coordinated collaborative intern project - a stop-motion video to introduce intern life ### KP Design Fellow @ Kleiner Perkins Jan 2015 – Jan 2015 | San Francisco Bay Area The KPCB Fellows program is one of the most prestigious career-launching programs in technology where it matches the best students from across the country to game-changing startups in its portfolio. Only 3% of applicants are accepted. Vault has named it a top 10 program for 2015. As one of only 12 design fellows this year, I was matched with Practice Fusion to work on products and services to make an impact on driving better health and saving lives. ### UX Designer @ Havas Worldwide Jan 2014 – Jan 2014 | Greater New York City Area Clients: Keurig, Hershey's, PayPal Created advertising campaign for Keurig Kold Assisted official website design and touch screen application design for Keurig Created content inventories and analysis of the official websites of Hershey's 13 brands Designed an interactive leave-behind for PayPal ### Research Assistant at Information & Interaction Design Lab | inLab @ Zhejiang University Jan 2012 – Jan 2013 | Hangzhou, Zhejiang, China Conducted research on design theories and methods Designed experiments and analyzed data in Cognitive Computing and Kansei Engineering ## Education ### M.P.S. in Interactive Telecommunication, Interaction Design, Multi-media Design New York University ### Organizational Leadership UCLA ### Bachelor of Engineering (BE) in Industrial and Product Design Zhejiang University ## Contact & Social - LinkedIn: https://linkedin.com/in/lunachen --- Source: https://flows.cv/lunaqingyuanchen JSON Resume: https://flows.cv/lunaqingyuanchen/resume.json Last updated: 2026-03-30