# Lupe Paniagua > User Study Operations - Project Manager @ Apple Location: San Francisco Bay Area, United States Profile: https://flows.cv/lupe Hello there! I'm Lupe (she/her). I'm a recent graduate with a BA in Cognitive Science from the University of California, Berkeley, actively seeking full-time employment opportunities. Throughout my studies, I developed a keen interest in UX/UI design, product design, user research, and web development. I'm particularly fascinated by the intersection between technology, psychology, and design. My primary focus is on creating inclusive products that have a meaningful impact. Drawing upon my background as a Latina, first-generation college student, and woman in STEM, I'm driven to empower others and uplift marginalized communities. Promoting diversity within the tech industry is a core value that guides my work. I'm passionate about various causes, including education access and equity, economic empowerment, supporting the LGBTQ+ community, mental health, climate change, and civic engagement. As I embark on my professional journey, I'm eager to leverage my skills and experiences to drive positive change and contribute to a more inclusive and equitable society. Thanks for stopping by! 👋 ## Work Experience ### Spanish Technical Support Tier 1 @ Apple Jan 2024 – Present | Sacramento, California, United States ### User Study Operations Project Manager @ Apple Jan 2025 – Jan 2025 ### EECS Administrative Assistant @ UC Berkeley Electrical Engineering & Computer Sciences (EECS) Jan 2019 – Jan 2023 | United States As a work-study student assistant for the EECS Department, I assisted the staff with various projects (ranging from designing presentations, creating posters, managing student reservations, updating the website or course information), preparing events, and sending out the weekly newsletter to over 2,000+ EE/CS students. I was usually the first person of contact when students were looking for help. ### Product Design Intern @ emocha Health Jan 2022 – Jan 2022 At emocha (now Scene Health), I led comprehensive design audits to evaluate and ensure brand consistency across all their products. Through these audits, I assessed and delivered a detailed visual design system that serves as a guide for designers and developers on future implementations at emocha. Collaborating closely with cross-functional teams and other designers, I had the privilege of organizing UX research and compiling my findings. Additionally, I provided support to the design team by contributing to iOS UI projects utilizing the Pendo platform. Specific details on these projects under NDA. ### Lead Designer @ Berkeley Food Institute Jan 2022 – Jan 2022 As the project lead, I successfully led the website overhaul for BFI, focusing primarily on improving its brand identity. I designed user interfaces for over 30+ pages, optimized for different devices. I also proposed a more efficient website architecture for better user experience. I revamped the information architecture, user flow, visual design, and content that was more in line with BFI's current mission. ### Branding Intern @ UC Berkeley Basic Needs Center Jan 2022 – Jan 2022 | Berkeley, California, United States As an intern for BNC, I helped create posts for their Instagram page that highlighted the staff and teams. We had to comply with existing branding guidelines in our work as well as make sure everything else under BNC followed those standards too. My group brainstormed branding and marketing strategies to implement that would help increase the overall outreach and social engagement. ### Director + Cubstart Team Lead @ Cal Hacks Jan 2020 – Jan 2022 | Berkeley, California, United States As a participant of Cal Hacks 6.0, I knew I wanted to join the team. I was apart of the Cubstart and Diversity initiative at Cal Hacks. As a team, we worked together to organize our first 36 hour, global online hackathon, hack:now, to encourage over 2,000 hackers to build solutions for the challenges faced around the COVID-19 pandemic. I was in charge of the 80+ Mentors, from sourcing to assisting as POC during the event. ### Domestic Violence and CAPERS Advocate @ City of Irving Jan 2018 – Jan 2019 | Irving, Texas During my time as an intern at the Family Advocacy Center for the Domestic Violence Unit of Irving Police Department. I reviewed police case reports and input the information necessary to the database. I called victims to check-in and direct them to the resources that they are in need of. I completed the Texas Victim Assistance Training as well as Crime Justice Information System Security and Awareness Certification. ### Kitchen Staff @ Grimaldi's Pizzeria Jan 2018 – Jan 2019 | Irving, Texas I worked in a busy restaurant as a Kitchen Prep making salads and desserts for the customers. I acquired the Texas Food Handlers License needed for this position. I interacted with 20 other staff at one time and around 200 customers on a daily basis. Through this, I was able to familiarize myself with the customer service job industry. ## Education ### Bachelor of Arts - BA in Cognitive Science University of California, Berkeley Jan 2019 – Jan 2023 ### Certificate in Basic Criminal Justice Brookhaven Community College Jan 2016 – Jan 2019 ### High School Diploma in Criminal Justice/Law Enforcement Administration Jack E Singley Academy Jan 2015 – Jan 2019 ## Contact & Social - LinkedIn: https://linkedin.com/in/lupepaniagua - Portfolio: https://lupepaniagua.github.io/ --- Source: https://flows.cv/lupe JSON Resume: https://flows.cv/lupe/resume.json Last updated: 2026-03-25