# LuRay Joy

> HW Interaction Design

Location: San Francisco, California, United States
Profile: https://flows.cv/luray

I'm a strategic service, hardware interaction, and UX designer whose design practice is anchored in building experiences that invite and enhance human connection. 

Over the last 6 years, I've been lucky to have the opportunity to contribute to 40+ emerging products across several different categories including AI, wearables, health tech, point-of-sale, and consumer product of all kinds (even toilets). 

As an integral part of a cross-functional team tasked with imagining, defining, and building products 0-1, I have built up years of experience leading research, identifying opportunity areas, crafting compelling product experiences, leading conversations, facilitating workshops, and ultimately, driving implementation of intuitive experiences at the intersection of SW/HW for est. 20M+ users worldwide.

## Work Experience
### Senior Hardware Interaction Designer @ ŌURA
Jan 2026 – Present | San Francisco Bay Area

### Product Designer (contract) @ Fellow
Jan 2025 – Jan 2026 | San Francisco Bay Area
Led on-device interaction and user testing for a product in a new consumer category for the brand

### Director of Experience Design @ Ammunition
Jan 2023 – Jan 2024 | San Francisco, California, United States
Led service, hardware interaction, UX design for this award-winning industrial design studio. 

I was an integral part of a cross-functional team tasked with imagining, defining, and building products 0-1 for start-ups and large companies alike in various industries inc. health, AI, point-of-sale, and consumer products.

### Senior Experience Designer @ Ammunition
Jan 2021 – Jan 2023 | San Francisco, California, United States

### Experience Designer @ Ammunition
Jan 2019 – Jan 2021 | San Francisco County, California, United States

### Intern, Experience Design @ Ammunition
Jan 2019 – Jan 2019 | San Francisco, California, United States

### Design Project Manager @ Studio Hinrichs
Jan 2018 – Jan 2019 | San Francisco Bay Area
Collaborated closely with Kit Hinrichs, a longtime partner at Pentagram, design teams, and clients to draft visual design project proposals, assist in defining project scope, manage communication with clients, track billable time, and coordinate handoff of final deliverables.

### Freelance @ Unknown
Jan 2016 – Jan 2018 | Sydney, New South Wales, Australia
Various contract positions in Australia


## Education
### Bachelor’s Degree in Political Science
UCLA

### Certificate in Bahasa Indonesia Language
Universitas Dwijendra Denpasar


## Contact & Social
- LinkedIn: https://linkedin.com/in/lurayjoy
- Portfolio: https://lurayjoy.com

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Source: https://flows.cv/luray
JSON Resume: https://flows.cv/luray/resume.json
Last updated: 2026-04-13