Oversee all creative projects across Aletha Health, including campaign strategy, paid ads, photo and video shoot direction. Collaborate with cross-functional teams to ensure brand consistency, drive engagement, and deliver impactful creative work that reflects Aletha’s mission and values.

• Led creative direction and execution for a successful rebranding that culminated in a website relaunch.

• 10k active users in 2 months, a 4x increase.

• Designed a fresh logo, 45+ custom icons & illustrations.

• Built design system from 0 to 1 with engineering, prioritizing accessibility.

• Worked with founding team to understand user personas and designed inbound request forms facilitating 3 new commercial partnerships.

• Mentored and guided students from underprivileged backgrounds, providing them with the tools and knowledge to thrive as a Global Talent Fellow in the competitive industry.

• Equipped students with essential skills, enabling them to seamlessly integrate design systems into their daily projects and design processes.

• Facilitated networking sessions, connecting students with industry experts to broaden their perspectives and enhance career prospects.

• Weekly assessed and adjusted mentorship strategies to ensure the tailored development of each student, contributing to their holistic growth within the design field.

• Spearheaded creative direction for Tempus Ex Machina website and branding.

• Introduced scalable, accessible design patterns, reducing integration time.

• Collaborated with cross-functional teams to optimize user experiences across platforms.

• Developed a comprehensive Design System, prioritizing accessibility.

• Designed visual components, yielding a 20% increase in engagement for the B2B-focused website, effectively conveying the brand's value proposition.