Senior UX Designer at BD Innovations, leading experience strategy and product design for top clients like Zeekr and China Construction Bank. Delivered measurable improvements in engagement and conversion, with work nominated for the UX Design Awards 2023.

· Clarified CivicMakers’ community impact through thorough UX research

· Refined the newsletter LINKS to adds value and increases awareness in the field of civic innovation.

Took care of all the design work needed, including: posters for activities, business cards, logo and social media platforms.

· Rebrading of the marketing plan

· Redesign of the website

· Helped define it as a fundraising platform to differ it from other fantasy sports competitors.

· Conducted marketing research and created personas.

· Created website wireframes as well as contents.

· Came up with brand ambassador reward system.

· Planned the first kick-off event at Miami University.