Currently designing for Facebook Games. Previously improved quality, scaled content, and mitigated risk on Facebook’s Design System team.

Intuit QuickBooks is an accounting software empowering more than 29 million small business owners to succeed.

• Redesigned four underperforming web and desktop tools by leveraging performance insights and user data, driving an increase in subscriptions and boosting engagement.

• Led user testing initiatives to pinpoint customer frustrations and crafted personalized content that directly addressed their concerns, driving a boost in conversion rates.

• Resolved usability and accessibility issues using WCAG standards, improving user satisfaction and earning Intuit’s Accessibility Champion badge.

• Standardized naming conventions across five overlapping features, resolving technical and legal challenges to reduce user confusion.

• Developed the content strategy for a new data organization feature, ensuring consistency and scalability.

Dune Security is a Series A cybersecurity start-up, backed by Craft Ventures, Alumni Ventures, Antler, and Warner Music Group.

• Owned end-to-end product design for the MVP, leading it from concept to launch, driving adoption by 50K users, securing $2M in investor funding, and successfully achieving product-market fit.

• Transformed sophisticated AI-driven analytics into accessible insights by collaborating with technical teams (Head of AI, CTO, engineers) to develop intuitive data visualizations.

• Drove the design strategy for real-time cyber threat detection and response, successfully shipping multiple web features from research to implementation.

• Developed a multi-phase product roadmap, strategically addressing user pain points and identifying market gaps.

• Created and scaled a design system, establishing design principles and repeatable patterns for rapid growth.

• Streamlined a complex bank loan application into an intuitive mobile experience, removing friction points and reducing application time by 60%.

• Crafted compelling user-centered narratives to simplify complex financial information and boost user confidence.