I lead design for multiple high-impact initiatives at Chorus Innovations, a 150+ person startup focused on building tools and experiences for behavioral health organizations in public health. I balance workflow redesigns, new product prototypes, and executive-level presentations.

Redesigned critical workflows, simplifying complex processes into intuitive experiences that earned company-wide recognition.

Led end-to-end design and prototyping for a new product solution, translating minimal direction into a clear, impactful experience that resonated with leadership.

Collaborate with leadership on product strategy, contributing design insights to executive pitches and shaping new opportunities.

The sole product designer and interim product manager at Koodos Labs, a seed-stage B2B/B2C startup (team of 7) that empowers users to reclaim their data and build community. My focus was on the iOS app, Shelf, a social media platform that connects users through their shared love of multi-modal media.

Manage end-to-end design, product process, growth design. Collaborate with CEO and advisors on company strategy and Series A funding. Notable projects: privacy design, data safety/data management, navigation & IA restructure, multi-modal platform connections, onboarding, recommendations.

I led marketing and product design for MarkUp.io, Ceros' cloud-based B2B/B2C collaboration tool (team of 30). Ceros, a B2B no-code platform, has 250 employees. I managed a team of three designers, focusing on feature development and strategy. I spearheaded a design system unification project to align MarkUp and Ceros' systems and led the redesign of core flows, including commenting and the main sidebar, doubling project creation and user engagement. I also designed MarkUp's MVP integrations flow end-to-end as a premium offering for customers.

On the marketing side, I developed a vision to modernize Ceros’ brand, driving initiatives like a cross-functional, omni-channel campaign that significantly boosted qualified leads. I also launched a website redesign and created a standout presence at Hubspot's 2023 INBOUND. These efforts laid the foundation for modernization and rebranding across Ceros' entire portfolio.

I worked with the construction and skilled labor division of Workrise, a Series E workforce management platform, partnering with senior leadership and cross-functional teams to define the north-star vision and product strategy. Collaborating with a team of 4, I designed and launched an end-to-end prototype that included user acquisition funnels, onboarding flows, gamification, task management, and time-tracking features.

I developed a scalable design system and brand guidelines in collaboration with engineering, delivering an iterated MVP, prototype, and product roadmap for immediate implementation. To ensure alignment with user needs and business goals, I facilitated weekly workshops, user interviews, and scenario testing throughout the process.

• Designed and launched a comprehensive design library for Inspired Schools, an international private school system with 70+ schools across 5 continents each with unique branding.

• Sole designer for Michelin’s Maestro Marketplace, a platform for truck fleet managers to manage service requests including diagnostic flows, workflow management, order tracking.

• Defined key project concepts for OREO's homepage redesign and managed the design system.

• Designed Purina's custom dog food service subscription website, including subscription management, support, customization.

• Managing major paid acquisition channels (Facebook Ads, Google Adwords)

• Optimizing paid ads to ensure efficient spend of marketing budget

• Exploring new and cutting edge acquisition channels.

• Contributed in standardizing the video tagging system for DramaFever’s content.

• Presented paid marketing campaign progress reports at weekly company meetings.

• Maintained and answered customer support emails regarding subtitles, Roku device, and general user issues.

• Edited video content using Final Cut Pro and checked subtitle quality to upload to DramaFever and Hulu websites.

• Wrote reviews and summaries of Asian dramas for DramaFever and Hulu websites.

• Contributed to marketing and social media campaign discussion sessions.

• Wrote articles on international development programs using internal field reports.

• Edited incoming articles written by international field staff to upload onto website.

• Improved social media strategies through Twitter and Facebook.

• Maintained and organized internal Sharepoint file sharing system and external Blackbaud website.