•Built and maintained high converting Shopify storefront themes
•Developed A/B tests to further increase conversion rates through Dynamic Yield and Optimizely
•Converted Invision prototypes to interactive digital experiences using Shopify's HTML templating language Liquid, CSS (SASS), and JavaScript (jQuery) while adhering to a mobile first, min-width media query approach
•Refactored legacy JavaScript to concise ES6 functions as needed
•Utilized Google Tag Manager to encapsulate tracking scripts and enforce MVC pattern
•Applied industry best practices to reduce page load to provide faster, more enjoyable experiences
•Planned information architecture of brand’s product and collection metafields
•Integrated third party eCommerce services like Email Marketing Software (Klaviyo, Bronto, MailChimp) and Customer Retention Software (Zendesk, LiveChat)
•Created branded, reusable web components as templated Shopify Sections that allow merchants to customize their websites with ease
•Manually tested new features against user stories and conducted sanity tests on all major browsers
Primary Accounts:
+ MVMT Watches
+ Good American
+ Rebecca Minkoff
Secondary Accounts:
+ Tommy John
+ Kopari Beauty
+ Fleshlight
+ Ooler