Designed large, multi-faceted products: Security, Cloud, O-Cloud, 5G, AI, AR, Web and Mobile software applications from the concept to completion:

Network Director, Security Director, Sky Advanced Threat Prevention, Northstar, CSO, SD-WAN, JWEB, EMS, Fabric Management, J-Cloud, 5G RIC/SMO Technology, Private Mobile Network, Energy Intelligence.

Directed creative UX/UI design and innovative solutions in alignment with project objectives and led major rebranding. Often come up with new ideas for different problems encountered in the success of company business.

Directed creative vision, new concepts and color style guides for video, artwork, and brand identity. Created effective and modern layouts for various forms of marketing collateral for US Enterprise communications. Designed detailed storyboards, mockups and prototypes to effectively communicate designs and validate usability studies.

Renovated the Bella Pictures brand and designed the Studio Blue Weddings brand while optimizing for an e-commerce Drupal CMS. Established a vision for providing a world class user experience for all creative assets and executed the strategy for album production. Managed a very large team of interactive and digital/print album designers to very aggressive KPI.

Worked with the online marketing group to create effective weekly marketing materials to support brand initiatives for the Safeway Companies online home grocery business, National Direct and Business Delivery.

Managed the creative team in an empowering, effective fashion with the group developing award winning assets in a positive, nurturing environment.

Leverage strategic vision, business acumen, and artistic talent to deliver high-impact marketing, print-design and ecommerce projects. Developed rich media advertising for a multinational company that was so successful the campaign was extended indefinitely and set as a model for all future online efforts. Organized and managed internal and external traffic processes, ensuring timely and accurate delivery of all marketing materials.

Created high quality effective graphics, layouts and page designs. Directed creative vision for sites to include original copy, artwork, and brand identity.

Developed sitemaps and navigational models for logical information architecture modeling.

Designed and created print collateral for company’s of various sizes for submission to publications.

Created detailed storyboards, mockups and prototypes to effectively communicate designs and validate usability studies.

Designed and improved usability and functionality of Financial Web Applications.

Designed and created support documentation for creative guidelines for corporate use.