# Lyuba Nesteroff

> Product Design Lead at HPE

Location: Pleasant Hill, California, United States
Profile: https://flows.cv/lyuba

Award-winning designer with a proven record driving business for diverse industries.
20+ years of solid brand and digital design experience, with exposure to brand strategy, video production, print and digital advertising, web-based user interface and usability projects.
Ability to independently develop effective cross-media advertising and design solutions.
High proficiency in digital imaging, object-oriented composition, motion graphics, typography, digital prepress and offset printing techniques, digital and black and white photography. 
Expert in UI/UX product design: Finance, Marketing, E-Commerce, Networking (Security, Cloud, O-Cloud, Fabric management, 5G technology, Generative AI, XR).
Expert in latest computer and web technology, web usability and accessibility, mobile and web interface application design, interactive and user experience design.
US Patents: 14 Granted and 26 Filed Applications (Pending).

## Work Experience
### Product Design Lead @ Hewlett Packard Enterprise
Jan 2013 – Present | United States
Designed large, multi-faceted products: Security, Cloud, O-Cloud, 5G, AI, AR, Web and Mobile software applications from the concept to completion:
Network Director, Security Director, Sky Advanced Threat Prevention, Northstar, CSO, SD-WAN, JWEB, EMS, Fabric Management, J-Cloud, 5G RIC/SMO Technology, Private Mobile Network, Energy Intelligence.
Directed creative UX/UI design and innovative solutions in alignment with project objectives and led major rebranding. Often come up with new ideas for different problems encountered in the success of company business.

### Art Director/UX Design @ Huawei Technologies
Jan 2012 – Jan 2013 | Santa Clara
Directed creative vision, new concepts and color style guides for video, artwork, and brand identity. Created effective and modern layouts for various forms of marketing collateral for US Enterprise communications. Designed detailed storyboards, mockups and prototypes to effectively communicate designs and validate usability studies.

### Creative Director/UX Design @ Bella Pictures
Jan 2008 – Jan 2012
Renovated the Bella Pictures brand and designed the Studio Blue Weddings brand while optimizing for an e-commerce Drupal CMS. Established a vision for providing a world class user experience for all creative assets and executed the strategy for album production. Managed a very large team of interactive and digital/print album designers to very aggressive KPI.

### Sr. Creative Manager/UI Design @ Safeway
Jan 2006 – Jan 2008
Worked with the online marketing group to create effective weekly marketing materials to support brand initiatives for the Safeway Companies online home grocery business, National Direct and Business Delivery.
Managed the creative team in an empowering, effective fashion with the group developing award winning assets in a positive, nurturing environment.

### Creative Director/ UI Design @ NeuroFocus, Inc (formally Meridian Consulting)
Jan 2005 – Jan 2006
Leverage strategic vision, business acumen, and artistic talent to deliver high-impact marketing, print-design and ecommerce projects. Developed rich media advertising for a multinational company that was so successful the campaign was extended indefinitely and set as a model for all future online efforts. Organized and managed internal and external traffic processes, ensuring timely and accurate delivery of all marketing materials.

### Web Consultant/Graphic Designer @ EGW Publishing
Jan 2002 – Jan 2005
Created high quality effective graphics, layouts and page designs. Directed creative vision for sites to include original copy, artwork, and brand identity.
Developed sitemaps and navigational models for logical information architecture modeling.
Designed and created print collateral for company’s of various sizes for submission to publications.

### Web/UI Designer @ Advice America/Fiserv
Jan 2000 – Jan 2001
Created detailed storyboards, mockups and prototypes to effectively communicate designs and validate usability studies.
Designed and improved usability and functionality of Financial Web Applications.
Designed and created support documentation for creative guidelines for corporate use.


## Education
### Multimedia/Graphic Design
CCSF

### Bachelor of Fine Arts - BFA
OA Academy


## Contact & Social
- LinkedIn: https://linkedin.com/in/lyubanesteroff

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Source: https://flows.cv/lyuba
JSON Resume: https://flows.cv/lyuba/resume.json
Last updated: 2026-02-23