→ Led research and rapid prototyping of a personalized “Super Agent” experience (agentic workflows across bid, content, and SME journeys), reducing time-to-value from 12 months to 1 day and significantly lowering training needs. Defined and launched a lean MVP from 50+ features within one quarter, accelerating go-to-market and enabling iterative product growth.

→ Facilitated executive-level product strategy workshops with CEO, CTO, and Product Manager; defined 2026 product vision, prioritized initiatives, and established measurable KPIs to align roadmap with business goals.

→ Led end-to-end design and research for QorusDocs’ AI-powered bid management assistant, focused on streamlining bid process and enterprise client acquisition. Designed and tested prototypes, and implemented the final solution, resulting in an 83% conversion rate among beta enterprise clients.

→ Designed QorusDocs’ “Smart Skills” feature, allowing bid managers to create and manage 300+ reusable AI prompt agents, reducing proposal response time from weeks to hours and improving win rates.

→ Led QorusDocs’ design system migration from Adobe XD to Figma, boosting team productivity by 20 hours per week. Built a scalable system, set best practices, and trained the team for a smooth transition.

As the first UX/UI designer at QorusDocs, I helped shape the design process and fostered a user-testing mindset. Some of my early projects include:

→ Redesigned the core "Document Search" feature for a B2B enterprise tool, leveraging user-centered design principles to achieve a 12% usage increase and positive reviews.

→ Revamped assignment feature for bid managers, enhancing task delegation and automation, resulting in a surge from 100 to over 31,000 monthly activities.

→ Collaborated cross-functionally to define and implement a cohesive new brand identity and cohesive design strategy across the software desktop application and 7 integrated Office and CRM add-ins.

→ Designed AutoAnswer, utilizing NLP (natural language processing) to automate responses for RFP (request for proposal) documents containing up to 400 questions, significantly reducing response time by efficiently locating content scattered across various online sources and documents, ultimately saving users hours per document.

In my role as the UX/UI designer at Ratoong, I laid the groundwork for essential design practices and prioritized user experience throughout our digital products. My key contributions include:

→ Created a cohesive user experience across Ratoong's website and mobile app by designing mockups, prototypes, and conducting user testing, improving user satisfaction and engagement.

→ Developed personas, customer journeys, and wireframes to inform user-centered designs, resulting in visually appealing and well-aligned user experiences.

→ Fostered cross-functional collaboration with developers and marketers by providing coding solutions, task assignments, and feedback, enhancing team productivity and design quality.

→ Scaled the design team and led a B2C app and website redesign, boosting brand identity and usability, which drove higher user engagement.

As the intern UX/UI designer at Ratoong, I established foundational design practices and focused on enhancing user experience across the website and mobile app. Some of my main contributions included:

→ Conducted user tests, analyses, and redesigns of the Ratoong website to: 1) improve usability and appeal, 2) encourage user ratings, 3) drive app downloads and usage, and 4) enhance website credibility.

→ Proposed innovative ideas and solutions to help grow the user base and increase ratings.

→ Created low- and high-fidelity prototypes for a new e-commerce section on the website, prepared assets, and effectively communicated solutions to developers.

As a UX/UI Designer at Easy.BI, I worked on creating wide range of user-centered interfaces, including:

→ Designed the Patrol Management app for security officers, applying user-centered design principles to enhance efficiency and provide real-time visibility for management, leading to improved operational oversight.

→ Created visual interfaces for both mobile and desktop, integrating intuitive UI design and polished animations using front-end code (JavaScript and React) to deliver seamless interactions.