# Maša Wu > Product Designer | Systems Thinker | User Advocate | Exploring AI in SaaS | Runner & Lifelong Learner Location: San Jose, California, United States Profile: https://flows.cv/maa I'm a Senior UX/UI Designer with six years of experience creating seamless digital experiences that bridge user needs with business objectives. Based in Cupertino, I lead UX design for an AI-driven proposal management tool at QorusDocs, overseeing the full design lifecycle—from research and ideation to prototyping and design documentation. As the sole designer on my team, I drive intuitive, effective solutions that simplify workflows, empower enterprise teams, and foster collaboration. I love translating complex user needs into meaningful, human-centered designs. For me, it’s not just about functionality—it’s about putting people and their experiences first, fueled by a curiosity and a “why” mindset. I dig into questions like why users want a feature, why it’s the right solution, and how it impacts their work life. My goal is to create tools that help users work efficiently, reduce stress, and foster connections. By balancing strategy with craft and intuition, I strive to make a real difference in how people experience digital tools. Looking ahead, I’m excited to deepen my expertise in human-computer interaction as I pursue my Master’s at UC Irvine. My goal is to push myself to become a leader in the UX industry, driving innovation in emerging technologies like AI creating experiences that not only meet user needs but also proactively anticipate them. Beyond design, I’m dedicated to community-building as a Local Leader for the Interaction Design Foundation in San Jose, where I organize events that connect and inspire local UX professionals. I’m also an avid learner, always eager to explore new ideas and approaches that enhance my skills. When I’m not designing or studying, I enjoy spending time with my family or exploring the beautiful nature California has to offer. Learn more about me by visiting my portfolio: www.masawudesign.com ## Work Experience ### Senior User Experience Designer @ QorusDocs Jan 2022 – Present | Cupertino, CA → Led research and rapid prototyping of a personalized “Super Agent” experience (agentic workflows across bid, content, and SME journeys), reducing time-to-value from 12 months to 1 day and significantly lowering training needs. Defined and launched a lean MVP from 50+ features within one quarter, accelerating go-to-market and enabling iterative product growth. → Facilitated executive-level product strategy workshops with CEO, CTO, and Product Manager; defined 2026 product vision, prioritized initiatives, and established measurable KPIs to align roadmap with business goals. → Led end-to-end design and research for QorusDocs’ AI-powered bid management assistant, focused on streamlining bid process and enterprise client acquisition. Designed and tested prototypes, and implemented the final solution, resulting in an 83% conversion rate among beta enterprise clients. → Designed QorusDocs’ “Smart Skills” feature, allowing bid managers to create and manage 300+ reusable AI prompt agents, reducing proposal response time from weeks to hours and improving win rates. → Led QorusDocs’ design system migration from Adobe XD to Figma, boosting team productivity by 20 hours per week. Built a scalable system, set best practices, and trained the team for a smooth transition. ### User Experience Designer @ QorusDocs Jan 2020 – Jan 2022 | Seattle, Washington, United States As the first UX/UI designer at QorusDocs, I helped shape the design process and fostered a user-testing mindset. Some of my early projects include: → Redesigned the core "Document Search" feature for a B2B enterprise tool, leveraging user-centered design principles to achieve a 12% usage increase and positive reviews. → Revamped assignment feature for bid managers, enhancing task delegation and automation, resulting in a surge from 100 to over 31,000 monthly activities. → Collaborated cross-functionally to define and implement a cohesive new brand identity and cohesive design strategy across the software desktop application and 7 integrated Office and CRM add-ins. → Designed AutoAnswer, utilizing NLP (natural language processing) to automate responses for RFP (request for proposal) documents containing up to 400 questions, significantly reducing response time by efficiently locating content scattered across various online sources and documents, ultimately saving users hours per document. ### UX Designer @ RATOONG Jan 2019 – Jan 2020 | Greater Seattle Area In my role as the UX/UI designer at Ratoong, I laid the groundwork for essential design practices and prioritized user experience throughout our digital products. My key contributions include: → Created a cohesive user experience across Ratoong's website and mobile app by designing mockups, prototypes, and conducting user testing, improving user satisfaction and engagement. → Developed personas, customer journeys, and wireframes to inform user-centered designs, resulting in visually appealing and well-aligned user experiences. → Fostered cross-functional collaboration with developers and marketers by providing coding solutions, task assignments, and feedback, enhancing team productivity and design quality. → Scaled the design team and led a B2C app and website redesign, boosting brand identity and usability, which drove higher user engagement. ### UX/UI Design Internship @ RATOONG Jan 2019 – Jan 2019 | Copenhagen Area, Denmark As the intern UX/UI designer at Ratoong, I established foundational design practices and focused on enhancing user experience across the website and mobile app. Some of my main contributions included: → Conducted user tests, analyses, and redesigns of the Ratoong website to: 1) improve usability and appeal, 2) encourage user ratings, 3) drive app downloads and usage, and 4) enhance website credibility. → Proposed innovative ideas and solutions to help grow the user base and increase ratings. → Created low- and high-fidelity prototypes for a new e-commerce section on the website, prepared assets, and effectively communicated solutions to developers. ### UX/UI Designer @ easy.bi Jan 2018 – Jan 2019 | Slovenia, Germany As a UX/UI Designer at Easy.BI, I worked on creating wide range of user-centered interfaces, including: → Designed the Patrol Management app for security officers, applying user-centered design principles to enhance efficiency and provide real-time visibility for management, leading to improved operational oversight. → Created visual interfaces for both mobile and desktop, integrating intuitive UI design and polished animations using front-end code (JavaScript and React) to deliver seamless interactions. ## Education ### Master of Science - MS in Human Computer Interaction UC Irvine ### Bachelor of Arts - BA in Liberal Arts and Sciences/Liberal Studies Antioch University ### Associate's degree in Web Page, Digital/Multimedia and Information Resources Design Seattle Central College ### Associate's degree in Digital Communication and Media/Multimedia EK - Erhvervsakademi København ### Office Administration Specialist Certificate of Accomplishment in Business Administration and Management, General City College of San Francisco ## Contact & Social - LinkedIn: https://linkedin.com/in/masa-wu - Portfolio: https://masawudesign.com --- Source: https://flows.cv/maa JSON Resume: https://flows.cv/maa/resume.json Last updated: 2026-04-13