I work cross-functionally to bring ideas to life and ensure the successful execution of product strategies from concept to launch. With a strong focus on collaboration, data-driven decision-making, and continuous improvement

* Leading our Beta program

* Leading our Design partners program

* In charge on our design studio

* Customer-Centric Approach: Conducting user research, interviews, and surveys to gather insights and validate product ideas, ensuring solutions meet user expectations.

* Data-Driven Decision Making: Analyzing key metrics and using data insights to inform product decisions, optimize features, and improve the user experience.

* Stakeholder Management: Communicating product updates, progress, and vision to stakeholders at all levels, ensuring transparency and buy-in for new initiatives.

Continuous Improvement: Monitoring product performance post-launch, gathering user feedback, and iterating on products to enhance user satisfaction and engagement.

In this role I led the end-to-end product design process for complex cybersecurity features, partnering closely with Product, Engineering, and QA teams from concept through delivery. Responsibilities included:

• Leading user research including usability testing and interviews to gather insights and inform product decisions.

• Designing end-to-end product experiences for complex security workflows.

• Collaborating with product managers, engineers, and stakeholders to define user stories, product requirements, and feature scope.

• Creating wireframes, prototypes, and high-fidelity designs using Figma.

• Ensuring accessibility standards and design consistency across the product.

Leadership & Management

• Led and managed an external design studio of 4 product designers, owning task allocation, workload planning, and delivery timelines.

• Conducted design reviews and provided ongoing direction and feedback to ensure high-quality UX and alignment with product strategy.

• Coordinated design execution between the external design team and internal Product, Engineering, and QA teams.

• Ensured all delivered work aligned with company design guidelines, usability standards, and product goals.

Create product features from concept to implementation.

Help our product team identify user needs for best practices and user flow solutions.

Create feature UX & UI

Work closely with both Product manager team and Dev

Create prototypes and conduct user testing

Design product feature and marketing materials from initial concept to final product with ability to handle various projects at the same time and complete them by a given deadline.

Collaborate with developers and product managers.

Create wireframes, mockups, and prototypes, both using Adobe XD.

Creates marketing campaigns and products websites.

Designed the app from general concept to a complete product.

Incharge of the UX/ UI of the app. While focusing on our app funnel and the consumer goal.

Working with the developer team, understanding their needs and prioritize the work.

Prioritizing features based on the customer's requirements and support future scalability.

Review in progress features before deploying to production.

Worked on the app's flow and its functionality.

Build the app's brand (logo, themes, identity).