# MacBeth Horvath > Designing for People, Leading with Purpose, Building with Integrity Location: San Francisco, California, United States Profile: https://flows.cv/macbeth I'm a designer and product leader who sees design in everything - every choice we make shapes how people experience the world. I'm neurodivergent, which means I see patterns and connections from many angles at once, and I care deeply about the ripple effects our decisions have on people and communities. I believe in leading with creativity, intention, and joy - not as nice-to-haves, but as essentials. I value curiosity over certainty, collaboration over hierarchy, and building things that give value first. I'm straightforward, I care about the humans behind the work, and I think the best teams are built on trust, diverse perspectives, and the freedom to take ownership. Currently co-founder and Chief Design & Product Officer at Nyfik, where we're building products for specialized communities who deserve better than what mass-market tech offers them. ## Work Experience ### Co-Founder & Chief Design & Product Officer @ Nyfik Jan 2024 – Present Co-founded Nyfik to create thoughtful, high-quality products that help people engage more deeply with the world around them. Always curious. ### Advisor @ Unknown Jan 2023 – Present Guiding startups in refining their product vision, providing strategic design advice, and mentoring teams to create user-centered solutions that drive business success. ### Head of Product Design & Research @ One Medical Jan 2022 – Jan 2024 As VP of Product Design and Research at One Medical during our acquisition by Amazon, I led the team through significant change, focusing on change management, integration with Amazon Health, and team well-being. Key Responsibilities and Achievements: Change Management Leadership: Guided the team through new systems, partnership, organizations, leaders and workflows, ensuring smooth adaptation and maintaining team morale. Integration with Amazon Health Services: From day one worked towards the integration with Amazon Health, including enabling One Medical membership purchases via Amazon. Team Advocacy: Ensured the team felt heard and valued, maintaining a human-centered design approach. Productivity and Innovation: Kept the team productive and innovative, upholding high design standards during the transition. About One Medical: One Medical is a primary care platform transforming healthcare by making quality care more affordable, accessible, and enjoyable. Our members access care at 90+ locations and 24/7 virtual care, with over 7,000 companies offering One Medical benefits. My tenure at One Medical has been dedicated to enhancing healthcare experiences through innovative design and maintaining our empathetic approach amid significant industry changes. ### Vice President Design @ Strava Jan 2020 – Jan 2022 Leading a talented and growing team of designers, researchers, writers and creative ops managers who strive to make Strava the place where athletes can connect and inspire one another with their activities and accomplishments. Now millions strong, Strava connects a global community of athletes finding their personal best, one workout at a time. ### Senior Director of Design & Research @ Strava Jan 2019 – Jan 2020 | San Francisco, CA, United States ### Senior Director of Product Design @ Strava Jan 2019 – Jan 2019 | San Francisco, CA, United States ### Product Design Manager | Growth @ Pinterest Jan 2016 – Jan 2019 | San Francisco Bay Area I lead and managed the growth product design team that focused on acquiring new users, getting them activated, and making sure they stayed in weekly active user. Created balance in a in a fast paced, highly iterative, metric and action oriented organization. As Design manager my main focus was fostering a healthy environment for design and cross functional collaboration to build effective teams while aligning strategic direction both across growth and other teams across the product organization. ### Senior Design Lead Microsoft Groove + Movies & TV @ Microsoft Jan 2016 – Jan 2016 | Redmond, WA Was part of a large design team working on Xbox and media experiences for a diverse audience - from intense gamers to family timers across multiple platforms including TV, PC, Web and Mobile. I partner closely with Xbox business, pm and technology team members to envision, design, define, validate and deliver entertainment experiences that are effortless, intuitive, delightful and unified. Lead the design team focused on Live TV, OneGuide app on Xbox, the Movies & video app across multiple platforms and the related store experiences. ### Senior Design Lead @ Microsoft Jan 2015 – Jan 2016 | Redmond, Wa Design lead for Live Tv & OneGuide app on Xbox, the Movies & Video app across Windows, Xbox and mobile, and the related Movies & TV store experiences. ### Senior Visual Designer Xbox @ Microsoft Jan 2014 – Jan 2015 | Redmond, Wa Design lead for the Content Discovery design team at Xbox. Responsible for designing for store experiences, Live Tv, Movies & Video on Xbox One console and in the Xbox games app on Windows. ### Visual / Interactive Designer, II Xbox @ Microsoft Jan 2012 – Jan 2014 | Redmond, WA ### Co-owner @ Mr. Crampy's Multisport Jan 2010 – Jan 2014 | Redmond, WA ### Senior Web Designer @ Starbucks Coffee Company Jan 2007 – Jan 2012 | Seattle, WA Worked within a small team to contribute to Starbucks success by being a part of the design effort around the overall online presence. This included such things as the redesign of starbucks.com, in-store LCD Screens, first version of the mobile app and visual designs to support social media outlets. Executed design processes in fast-paced, impact driven, and budget conscious environment. ### Graphic Designer @ Filter Talent Jan 2005 – Jan 2007 Design effective and memorable online ads and promotions for the clients company brand and properties. I have also assisted in the day-to-day testing and validation of agency-submitted rich media advertising for compatibility with MSN ad templates prior to sight testing. ### Interactive Production Designer @ Publicis West Jan 2005 – Jan 2006 I have designed and translated comps and storyboards into fully functional advertising units. This has entailed developing innovative interface and layout solutions, integrating established design guidelines with client requirements, ensuring continuity across platforms, and interfacing with internal and external technical teams to ensure the timely and effective execution of designs. ### Filter Talent Flash Production Designer @ Smashing Ideas Jan 2005 – Jan 2005 Assisted the creative team with the design of various web banners, website layouts, e-newsletters, and collateral solutions for various online marketing projects. ### Graphic Designer @ Moore Presentations Jan 2005 – Jan 2005 As part of a small team that designs, builds, and produces multimedia presentations that engage and inspire the audience. I work directly with clients to design custom visuals that help clarify their messaging while taking PowerPoint to new limits with sound, video and Flash animation. ### Sales Specialist @ REI Jan 2003 – Jan 2005 | Redmond, WA ### Team Alpental Snoqualmie Administrator @ Alpine Ski Coach Jan 2001 – Jan 2005 My responsibilities for this non-profit organization were very diverse. Initially I had a primary role in organizing and conducting a large fund-raising auction and during the season I manage the team web sites. As Race Administrator for several regional events; my duties included managing the finances, registration, logistics and graphic design for a 400+ athlete event. While an alpine ski coach I strive to convey a complex and challenging process to young children in a form that they both understand and enjoy this requires group leadership skills as well as a strong ability to address various learning styles and attention spans. ### Junior Graphic Designer @ Expeditors International Inc Jan 1999 – Jan 2001 While at Expeditors I worked as part of a team that created the majority of the corporate marketing pieces. I was part of many large scale projects including the yearly calendar, the web site, and many sales brochures, marketing packets and presentations which required organization and time management. I designed in all forms of media, including but not limited to: environmental design, brochures, newsletters, books, posters, html, and flash. As well I gained experience in pre-press production, budgeting, and off set printing processes. ## Education ### BFA in Visual Communicaton Design University of Washington ## Contact & Social - LinkedIn: https://linkedin.com/in/macbethkw --- Source: https://flows.cv/macbeth JSON Resume: https://flows.cv/macbeth/resume.json Last updated: 2026-04-13