# Macharayya G

> Koinophobic | Using Expecto Patronum Charm on Businesses

Profile: https://flows.cv/macharayya

New Age Storytelling for Digital Brands.

## Work Experience
### Growth and Lead Generation @ CipherBC
Jan 2025 – Jan 2026 | Dubai, United Arab Emirates
Built a Multi Million Revenue pipeline using  Event Strategy and Growth Marketing for their Crypto business offerings - Wallet as a Service, Hard Wallet, CipherBC Flexify Digital Asset OS (Similar to Fireblocks and Utila)

### Growth and Lead Generation @ KNNX Corp
Jan 2021 – Jan 2024 | Hyderabad, Telangana, India
Building MQL Pipeline + Marketing + Growth + Go-to Market

~$10 Million Revenue pipeline

### Member @ RevGenius
Jan 2022 – Jan 2023

### All Things Growth @ DL Unify
Jan 2022 – Jan 2023
Building Community + Go-To-Market Strategy + Product Penetration

### Head Of Marketing (Consultant) @ IQLECT (BangDB)
Jan 2019 – Jan 2021 | Bengaluru Area, India
MQL - $4.5 Million (in 11 Months)

Partnerships/ Collaborations with - Cisco, HPE, SAP, Jio, Mahindra Satyam, Oracle

Community Building for BangDB

Sales of $750K/ year (3 year contract)

### Global Marketing Director @ Sambar.one
Jan 2019 – Jan 2021 | Hyderabad Area, India
Marketing |  MQL | Sales | Community Building

### Advisor @ Evaa - Touchless AI Front Desk
Jan 2020 – Jan 2020 | Hyderabad, Telangana, India
Fund Raising + Strategy

### Business Consultant @ GroundHog (previously rapidBizApps)
Jan 2020 – Jan 2020 | Hyderabad, Telangana, India
Generation MQL and then moving them to SQL

### Chief Marketing Officer (Consultant) @ Tik Tik Trading
Jan 2019 – Jan 2020 | Vietnam
Market Research around Vietnam + Building and Managing Community of Fx Traders + Marketing #1 Signal Provider with 60,000 people community and 500 Million Views

### Individual Contributor @ Blocks and Beyond
Jan 2018 – Jan 2020 | Hyderabad Area, India
Building Startegy, Marketing, Events, Advising, Tokenomics, Fund Raising for 15+ ICOs (Includes FTV Deluxe Coin, Peculium, Clone of Banana Coin, Gold Mine in SA etc.,)

### Consultant -  Growth Marketing, Enterprise Sales, Strategy @ Consultant
Jan 2017 – Jan 2018 | India
Growth + Strategy + Sales

### Marketing Specialist @ Global Awards Token
Jan 2017 – Jan 2018
$16 Million USD Fund Raise +  Marketing + Events

### Strategy & Marketing  - Events, ICO and Digital Assets @ NexChange
Jan 2017 – Jan 2018 | Hong Kong
Marketing & Promotions for Hong Kong Fintech Week 2017 (4,000 CxO level attendees) + Launch of 2 ICOs (Hazza Network and Gatcoin - Raised $316 Million Cumulatively)

### Senior Sales and Marketing Manager @ Technovert
Jan 2016 – Jan 2017 | Hyderabad Area, India
Digital Marketing + Lead Generation

### Individual Contributor @ Saketa
Jan 2016 – Jan 2017 | Hyderabad Area, India
Go-to market + Demand Generation

### Branding and Marketing Consultant @ Devpanel
Jan 2015 – Jan 2017
Product and Industry Gap Analysis + Product Marketing Strategy

### Sr. Manager - Branding and Marketing @ TechTammina LLC
Jan 2015 – Jan 2016
Brand Building from 0 + Lead generation + Process Setup (Brand, Marketing, Strategy and Sales)

### Head of Growth and Business development @ Hyperdell Enterprises Private Limited
Jan 2015 – Jan 2015 | Mumbai Area, India
Taking the product from 0 to 1 + Go-to market and User Acquisition

### Marketing and Business Development Consultant @ Independent
Jan 2015 – Jan 2015 | Ahmedabad Area, India
Closely working with Government + Opening new markets and Horizons + Strategy + Team Building

### Individual Contributor @ ControlAny
Jan 2013 – Jan 2015 | Ahmedabad Area, India
Go-to market + Demand Generation + Partnership (with Blackberry)

### Jr. Business Development Executive @ Hidden Brains InfoTech Pvt. Ltd.
Jan 2012 – Jan 2015 | Ahmedabad Area, India
List Building Process Initiation + Rebranded the website which witnessed 570K+ Target Visitors a month from 70K a month


## Education
### Bachelor of Technology (B.Tech.)
Bonam Venkata Chalamaiah Institute of Technology And Science, Batlapalem, Amalapuram, PIN-533201 (CC-H4)


## Contact & Social
- LinkedIn: https://linkedin.com/in/lemniscate
- Email: mailto:macharayya@live.com

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Source: https://flows.cv/macharayya
JSON Resume: https://flows.cv/macharayya/resume.json
Last updated: 2026-04-17