●​ Develop and execute comprehensive brand & marketing strategies encompassing digital, social media, print, packaging, environmental design, and global branding initiatives.

●​ Lead creative direction for all visual assets, from photo & video shoots to website design and print materials.

Operational Efficiency, Photography & Video Direction, Campaign Direction, Brand Development, Inspire Creativity, Creative Strategist, Team Management, Integrated Marketing, Performance Creative

●​ Develop Creative Strategy & Vision

●​ Refresh Brand Creative

●​ Manage all brand creative: in-store, print, digital, social, packaging, & photography

●​ Streamline creative process: Implement templates, project management tools, & automation to boost team productivity.

• First Creative Director hired.

• Developed and created the Creative Strategy/Vision: "Captivate You to Create & Connect."

• Oversaw the planning and implementation of the Creative Strategy/Vision.

• Refreshed the look and feel of Mixbook brand based on my Creative Vision.

• Utilized qualitative and competitive market research to develop compelling brand and seasonal campaigns across various media channels including photo, video, digital, paid, social, email, print, and CGI.

• Managed the creation of photo book and card "template designs" and oversaw a team of approximately 10 freelance illustrators.

• Collaborated with established companies, such as Martha Stewart, Hallmark, and Crayola, to produce the "template designs" in partnership with Mixbook.

• Fostered relationships with internal cross-functional partners and external partners/vendors.

• Launched Mobile App 2.0 Design and GTM that generated 181K downloads from the start of the launch Sept-Dec 2022.

• Led, Managed, and mentored a creative team of 5 FTE and 2-7 freelancers.