# Machiko Harashima > Creative Director – machiko.info Location: San Francisco, California, United States Profile: https://flows.cv/machiko Machiko is a creative Leader with 15+ years of experience in graphic/visual design, photo/video art direction, and branding. She has an entrepreneurial spirit with a passion for critical questioning, innovation, service, and continuous improvement. ## Work Experience ### VP, Creative @ Shaklee Corporation Jan 2024 – Present ### Vice President Creative @ Shaklee Corporation Jan 2024 – Present ●​ Develop and execute comprehensive brand & marketing strategies encompassing digital, social media, print, packaging, environmental design, and global branding initiatives. ●​ Lead creative direction for all visual assets, from photo & video shoots to website design and print materials. ### Founder, Creative Director @ Sky Creative Lab Jan 2022 – Present | Remote Operational Efficiency, Photography & Video Direction, Campaign Direction, Brand Development, Inspire Creativity, Creative Strategist, Team Management, Integrated Marketing, Performance Creative ### Creative Director @ World Market Jan 2024 – Jan 2025 ●​ Develop Creative Strategy & Vision ●​ Refresh Brand Creative ●​ Manage all brand creative: in-store, print, digital, social, packaging, & photography ●​ Streamline creative process: Implement templates, project management tools, & automation to boost team productivity. ### Creative Director @ Mixbook Jan 2021 – Jan 2023 • First Creative Director hired. • Developed and created the Creative Strategy/Vision: "Captivate You to Create & Connect." • Oversaw the planning and implementation of the Creative Strategy/Vision. • Refreshed the look and feel of Mixbook brand based on my Creative Vision. • Utilized qualitative and competitive market research to develop compelling brand and seasonal campaigns across various media channels including photo, video, digital, paid, social, email, print, and CGI. • Managed the creation of photo book and card "template designs" and oversaw a team of approximately 10 freelance illustrators. • Collaborated with established companies, such as Martha Stewart, Hallmark, and Crayola, to produce the "template designs" in partnership with Mixbook. • Fostered relationships with internal cross-functional partners and external partners/vendors. • Launched Mobile App 2.0 Design and GTM that generated 181K downloads from the start of the launch Sept-Dec 2022. • Led, Managed, and mentored a creative team of 5 FTE and 2-7 freelancers. ### Freelance Creative Director @ bareMinerals Jan 2020 – Jan 2021 | Remote • Oversaw the setup of remote and virtual work environments for digital creative and visual merchandising teams soon as Shelter-In-Place hit. • Instituted new systems and processes for effective communication and workflow. • Oversaw all creative for site, social, email, and in-store visual merchandising as well as photography and video. ### Freelance Creative Director @ Bare Minerals Llc Jan 2020 – Jan 2021 ●​ Oversaw the setup of remote and virtual work environments for digital creative and visual merchandising teams as soon as Shelter-In-Place hit. ●​ Instituted new systems and processes for effective communication and workflow. ●​ Oversaw all creative for site, social, email, and in-store visual merchandising, photography, and video. ### Creative Director @ Rodan+Fields Jan 2017 – Jan 2020 ●​ Before 2017, RF outsourced its brand, marketing, and visual designs. I help build the in-house creative team from 3 to 20, including art directors, designers, project managers, copywriters, and production artists within 7 months. ●​ Created and implemented brand guidelines, which were necessary before the brand refresh. ●​ Responsible for managing the creative team, budget, and process within the company and leading efforts to develop and deploy creative campaigns in print, convention, and digital media channels. ●​ Oversaw the creative direction and execution for RF's Annual Convention, which had a budget of 3M$ with 16,000 attendees. ### Creative Director @ Rodan + Fields Jan 2017 – Jan 2020 | San Francisco Bay Area • Scaled in-house creative team from 3 to 20 in 7 months. • Developed and implemented brand guidelines. • Managed creative team, budget, and process. • Led creative campaigns across print, convention, and digital media. • Oversaw creative direction and execution for RF's annual convention. • Managed the creation of visual asset library for brand and seasonal campaigns. • Developed and executed photo and video concepts. ### Creative Director @ Joyus, Inc. Jan 2016 – Jan 2017 | San Francisco • Created and implemented brand guidelines and photography style guide. • Created an in-house SF photography studio for cost efficiencies. • Oversaw the in-house LA video studio. • Concepted and produced photography and video for all digital channels. • Oversaw all brand and marketing creative. ### Senior Art Director @ Gap Factory Jan 2013 – Jan 2015 ●​ Established the overall rebranding strategy for Gap Factory during its transition from Gap Outlet to Gap Factory. ●​ Art-directed and managed seasonal photo shoots featuring high-end talent such as Chanel Iman, Carolyn Murphy, and Chrissy Teigen. ●​ Directed internal and external teams in the execution of seasonal campaigns for marketing platforms, including but not limited to, in-store, social media, emails, and print. ●​ Served as lead for design agencies and print vendors. ●​ Served as the Creative Lead during the launch of GapFactory.com. ●​ Led creative teams including art directors, graphic designers, copywriters, photographers, stylists, producers, production managers, and the Japanese creative team. ### Global Art Director | Photography, In-Store, & Digital @ Gap Inc. Jan 2013 – Jan 2015 | San Francisco • Set the overall brand vision for Gap Outlet • Art directed seasonal photo shoots featuring models such as Chanel Iman + Chrissy Teigen • Led creative teams including art directors, graphic designers, copywriters, photographers, stylists, producers and production managers • Directed internal and external teams in the execution of seasonal campaigns for marketing platforms including but not limited to in-store, social media, emails and print • Main point of contact for design agencies + vendors ### Senior Art Director | Digital @ Walmart.com Jan 2012 – Jan 2013 | San Bruno, CA • Oversaw the creative vision for Walmart.com • Art directed seasonal photo shoots for on-figure + product + lifestyle • Led creative teams including art directors, graphic designers, photographers, stylists, content managers and production managers • Directed internal and external teams in the execution of campaigns for e-commerce site • Main point of contact for design + production agencies ### Global Art Director | In-Store Graphic Design & Photography @ Bare Escentuals Jan 2011 – Jan 2012 | San Francisco, CA • Oversaw the brand visions for Bare Escentuals as well as Buxom (a branch of Bare Escentuals) • Art directed seasonal photo shoots for both on-figure + product • Led creative teams including art directors, graphic designers, photographers, stylists, producers and production managers ### Art Director | In-Store Graphic Design & Photography @ Sephora Jan 2009 – Jan 2011 | San Francisco, CA • Responsible for the conceptual development and execution of seasonal campaigns + permanent in-store signage • Worked with the visual merchandising groups and merchants to ensure complete integration of creative vision and business objective • Oversaw a team of graphic designers • Responsible for rebranding/refreshing all in-store permanent signage accompanied with a brand guideline for global distribution • Main point of contact for design agencies + print production vendors ### Design Manager | Window & In-Store Graphic Design @ Sony Style Jan 2007 – Jan 2009 | New York, NY • Responsible for the conceptual development and execution of seasonal marketing campaigns for Sony’s retail environment • Led a team of 3 graphic designers ### Graphic Design Manager | Window & In-Store Graphic Design @ The Body Shop Jan 2005 – Jan 2007 | San Francisco, CA • Ensured brand vision was being carried out in the North America Region • Responsible for pre press and post press production of all windows and in-store signage • Led a team of 4 graphic designers ### Graphic Designer | Fashion @ Jerry Leigh of California Jan 2001 – Jan 2004 | Los Angeles Metropolitan Area I designed graphics and embroidery for Levi's apparel, hang tags, and jeans. ### Associate | Talent & Booking @ Ziff Davis Jan 1997 – Jan 2000 | San Francisco, CA Talent Scout for all Ziff-Davis TV Shows. ## Education ### Journalism in Broadcast University of Colorado Boulder ### AA in Graphic Design FIDM ### Associate's Degree in Graphic Design FIDM ### Bachelor of Science in Journalism University of Colorado Boulder ## Contact & Social - LinkedIn: https://linkedin.com/in/machikoharashima - Portfolio: http://www.machiko.info - Portfolio: http://www.skycreativelab.com - Portfolio: https://bio.site/machiko --- Source: https://flows.cv/machiko JSON Resume: https://flows.cv/machiko/resume.json Last updated: 2026-04-13