• Led design strategy for web, mobile, and CTV platforms, enhancing user experience for over 900k viewers.

• Collaborated closely with product and engineering teams to drive roadmap direction through data-informed decisions.

• Shaped a cohesive cross-product experience, ensuring alignment across various platforms.

• Sole designer for a high-growth platform, driving 4x stream growth and 12x viewership.

• Owned end-to-end design processes within rapid 2-week release cycles.

• Introduced continuous discovery practices through user interviews, surveys, and analytics.

• Collaborated with product teams to define problem spaces, align on success metrics, and shape roadmap direction.

• Designed B2B tools and workflows for complex systems, enhancing usability and scalability across various user roles.

• Led journey mapping sessions to align teams on product vision and influence roadmap priorities, strengthening cross-functional collaboration.

• Collaborated with clients for various UX design and visual design projects to meet their business needs.

• Managed and organized multiple projects simultaneously.

• Provided services such as website redesigns, usability tests and interviews, and competitive analysis for company contract work.

• Executed social media campaign featuring employee stories to generate a 50% engagement increase on LinkedIn compared to previous recruiting content.

• Re-branded of old social media advertisements and created new visual branding to be used company wide.