# Macie Wood > Senior Product Designer | Consumer & Enterprise · Design Strategist · Research-Driven Location: San Francisco Bay Area, United States Profile: https://flows.cv/maciewood I'm a Senior Product Designer owning the full experience for a live sports streaming platform across mobile, web, and CTV as the lead designer on the product. Over four years at NBC Sports Next, I grew from junior to senior for driving product impact and ownership. I sit in a founder-PM-design triad as an equal decision-maker, shaping strategy and shipping work that moves the needle across both consumer and enterprise audiences. I work fluently with AI throughout my design process, using Claude, Figma AI, and V0 to move faster and think sharper. I believe good design and good technology should be impossible to separate. ## Work Experience ### Senior Product Designer @ NBC Sports Next Jan 2025 – Present • Led design strategy for web, mobile, and CTV platforms, enhancing user experience for over 900k viewers. • Collaborated closely with product and engineering teams to drive roadmap direction through data-informed decisions. • Shaped a cohesive cross-product experience, ensuring alignment across various platforms. ### UX Designer II @ NBC Sports Next Jan 2024 – Present • Sole designer for a high-growth platform, driving 4x stream growth and 12x viewership. • Owned end-to-end design processes within rapid 2-week release cycles. • Introduced continuous discovery practices through user interviews, surveys, and analytics. • Collaborated with product teams to define problem spaces, align on success metrics, and shape roadmap direction. ### UX Designer I @ NBC Sports Next Jan 2021 – Jan 2024 • Designed B2B tools and workflows for complex systems, enhancing usability and scalability across various user roles. • Led journey mapping sessions to align teams on product vision and influence roadmap priorities, strengthening cross-functional collaboration. ### UX/UI Design Freelancer @ Unknown Jan 2021 – Jan 2021 • Collaborated with clients for various UX design and visual design projects to meet their business needs. • Managed and organized multiple projects simultaneously. • Provided services such as website redesigns, usability tests and interviews, and competitive analysis for company contract work. ### Talent Marketing Design Intern @ Equinix Jan 2020 – Jan 2020 | Redwood City, California, United States • Executed social media campaign featuring employee stories to generate a 50% engagement increase on LinkedIn compared to previous recruiting content. • Re-branded of old social media advertisements and created new visual branding to be used company wide. ### Talent Acquisition Intern @ Equinix Jan 2020 – Jan 2020 | Redwood City, California, United States • Produced and edited of video content aimed to attract top talent to Equinix product engineering team. • Designed and generated a variety of social media content to build a lead pipeline for hiring demand. • Conducted market research to understand priorities and skill sets of ideal candidates. ### Staffing and Volunteer Coordinator @ Omega Events, Inc Jan 2015 – Jan 2020 | Orange County, California Area - Scheduled and organized 500 volunteers at the Doheny Blues Festival, and Russian River Jazz and Blues Festival. - Managed hours of over 100 event crew members and arranged the billing process. - Effectively communicated with volunteers to ensure staff corrected problems, and prioritized areas of extreme interest. ## Education ### Bachelor’s of Arts Degree in Visual Communications emp. Graphic Design and Advertising Northern Arizona University ## Contact & Social - LinkedIn: https://linkedin.com/in/macie-b-wood --- Source: https://flows.cv/maciewood JSON Resume: https://flows.cv/maciewood/resume.json Last updated: 2026-04-13