➤ AI & Rich Search Results
•Developed an AI-powered answer box using Retrieval-Augmented Generation (RAG) summarization over top search results.
•Created interactive widgets for rich search result displays.
•Built reusable React components enabling rapid deployment of diverse search result genres.
➤ Data Engineering
•Designed and implemented ETL pipelines to transform raw logs into structured, analyzable data.
•Created comprehensive monitoring dashboards to ensure data quality and system health.
➤ Developer Tools
•Built annotation tools for efficient data labeling from crawled web pages.
•Created debugging tools to track quality scores and investigate retrieval and ranking issues.
➤ Growth Hacking
•Conducted quantitative marketing across platforms like Facebook, Google, Bing, and TikTok.
•Engineered a unified reporting pipeline integrating multiple advertising platforms to analyze key performance metrics including impressions, CTR, conversion rates, and user retention.
•Spearheaded an end-to-end SEO initiative by utilizing NeevaAI and LLM, encompassing keyword selection, clustering, page generation, and performance analysis, which led to a 62% surge in organic traffic from unbranded search queries.
•Designed and executed A/B experiments to test user behavior and engagement, leading to data-driven improvements.
•Developed systems to identify and filter out scrapers and bots from logs, enhancing log health and data integrity.
➤ Mobile Development
•Helped build a privacy-focused iOS browser application.