Design leader with 20 years building high-performing teams and delivering products, services, and brands that drive measurable business growth. Currently leading Albertsons’ eCommerce fulfillment design—serving millions of customers and associates across delivery, pickup, and post-purchase experiences.

Experience

Albertsons CompaniesDirector of Product Design

2020 — Now

San Francisco Bay Area

Lead design for Albertsons’ eCommerce fulfillment ecosystem across customer, associate, and internal business tools.

Grew online grocery penetration from 2% to 10% of total company revenue; +25% eComm sales YoY

Improved NPS by 20% in 3 years through end-to-end CX enhancements

Partnered with C-suite to shape 3–5 year innovation roadmap; visualized strategies with storyboards and prototypes

Albertsons CompaniesProduct Design Strategist

2019 — 2020

Walmart eCommerceLead Product Designer

2014 — 2019

San Francisco Bay Area

Drove strategic, customer-centric initiatives for one of the world’s largest eCommerce platforms.

Led One App (Grocery & GM), Free 2-Day Shipping, Same-Day Delivery, Omni-channel pickup initiatives

Designed scalable mobile systems; Android & iOS lead for core product pages experience

Mentored designers; partnered cross-functionally to solve customer pain points with data-driven design

TOBICreative Director

2013 — 2014

San Francisco Bay Area

Defined brand strategy and creative direction for leading online fashion retailer; delivered integrated guidelines across digital and packaging touchpoints.

Inspired Thinking Group (ITG)Associate Creative Director

2011 — 2013

San Francisco Bay Area

Led creative strategy for top retail brands including Safeway, Old Navy, and Walgreens, delivering multi-channel campaigns and in-store merchandising.