As a UX designer, I partnered closely with a regional retail client to optimize their e-commerce site and mobile app, leveraging user research and performance data to increase conversion rates. On the execution side, I co-managed a complex design system and worked with developers to ship and QA new features, circling back to iterate based on the impact of our changes.

At Lantern, I helped dozens of companies grow, leading a team of designers, developers, copywriters, and SEO specialists to build better customer experiences for our clients. My work spanned audience strategy, rebrands, complex website launches, and scalable asset libraries, making sure strategy translated into cohesive, high-quality execution across every touchpoint.

As a brand manager, I helped clients develop and implement core messaging to clearly communicate the value they offered their customers. This included things like website copy, sales & recruiting materials, videos, social media strategy and customer onboarding communications. During my time at Outside Source, I worked on 18 clients accounts and served as a primary account manager for eight accounts totaling more than $700k/year.