# Maddy Pimentel

> Product Design @ Leland

Location: Palo Alto, California, United States
Profile: https://flows.cv/maddypimentel

Product designer leveraging expertise in e-commerce, marketing, and customer experience design. Firm believer in well-maintained design systems. I love creating cohesive, audience-specific experiences for diverse user groups, building solutions that are both scalable and personalized.

7+ years of experience in CX, including 3 years designing and shipping large-scale applications for millions of users.

## Work Experience
### Product Designer @ Leland
Jan 2025 – Present

### UX/UI Designer @ PortalMedia
Jan 2022 – Jan 2025 | Madison, Wisconsin, United States
As a UX designer, I partnered closely with a regional retail client to optimize their e-commerce site and mobile app, leveraging user research and performance data to increase conversion rates. On the execution side, I co-managed a complex design system and worked with developers to ship and QA new features, circling back to iterate based on the impact of our changes.

### Content Director & Design Lead @ Lantern
Jan 2018 – Jan 2022
At Lantern, I helped dozens of companies grow, leading a team of designers, developers, copywriters, and SEO specialists to build better customer experiences for our clients. My work spanned audience strategy, rebrands, complex website launches, and scalable asset libraries, making sure strategy translated into cohesive, high-quality execution across every touchpoint.

### Brand Manager @ Outside Source
Jan 2017 – Jan 2020 | Indianapolis, Indiana Area
As a brand manager, I helped clients develop and implement core messaging to clearly communicate the value they offered their customers. This included things like website copy, sales & recruiting materials, videos, social media strategy and customer onboarding communications. During my time at Outside Source, I worked on 18 clients accounts and served as a primary account manager for eight accounts totaling more than $700k/year.

### Web Content Writer @ Outside Source
Jan 2017 – Jan 2017 | Indianapolis, Indiana, United States

### Product Launch Intern @ Estate Guru - Smart Estate Planning Made Simple
Jan 2016 – Jan 2017 | Provo, Utah Area
I worked with this startup to develop platform branding for a new product—including the logo, UVP, website, and marketing materials. In preparation for the product's launch, I wrote technical articles, created a press kit, ran social media ad campaigns, and compiled a detailed media contacts list with over 100 media influencers in key market states.

### Marketing Intern @ Xerva Business Intelligence, LLC
Jan 2016 – Jan 2016 | Provo, Utah Area
When I was first hired, I was the entire marketing department for this startup. I helped the owners design a website, planned monthly lunch-and-learn events to attract potential customers, ran company social media accounts, and managed email outreach.

The company has since grown rapidly and been acquired by Eide Bailly.


## Education
### Public Relations in Advertising, and Applied Communication
Brigham Young University


## Contact & Social
- LinkedIn: https://linkedin.com/in/maddy-pimentel-100361117
- Website: https://www.behance.net/maddypimentel

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Source: https://flows.cv/maddypimentel
JSON Resume: https://flows.cv/maddypimentel/resume.json
Last updated: 2026-02-23