Designing member and associate experiences to drive value, convenience and member trust.

• Created the vision and design strategy for Merchandising on the Wish app. Designed and shipped modular feeds, campaign experiences, holiday experience frameworks that increased user engagement.

• Led the design of business development tools that enabled the scaling of campaign experiences.

• Led the design of shipping incentives and discount coupons that led to an increase in purchase rates and return buyers.

Led the redesign of the Wish local pickup experiences, brands and merchant storefronts on Wish.

• Conducted qualitative and quantitative research to understand Ad publisher's needs and behaviors.

• Worked with xFn stakeholders on key initiatives to drive design strategy and publisher experience on AdMob, Adsense and Google Ad Manager.

TA for CS 4745/6745 - ICTs and Global Development at Georgia Tech supervised by Prof. Neha Kumar.