Led design efforts for McAfee Protection Center, a web-based digital security solution, focusing on growth and 0-to-1 products. Created intuitive experiences that empowered millions to manage privacy, identity protection, and device security in one central hub.

• Spearheaded the redesign of an e-commerce checkout experience, focusing on conversion-centered design principles, which led to a ~15% increase in cart conversion rates and a 30% boost in cart adoption.

• Led design efforts for a small business initiative, collaborating with a team of three designers to create impactful solutions across brand, marketing, and product touchpoints.

• Collaborated with a senior designer to overhaul the user account management portal, enhancing usability and providing a more intuitive user experience.

• Directed the design of user and device management features for newly introduced family-based plans, improving accessibility and engagement for multi-user households.