Lead redesign of the Tile website architecture and implemented a scalable shopping experience with emphasis on discoverability and brand.
Conceptualized and delivered Tile App home screen redesign– focused on educating users and scaling to fit future company direction.
Collaborated with external agencies on execution and direction of lifestyle photography, brand guidelines, and in-app video content.
Worked closely with hardware and mobile engineers to create a system for Tile partner products within the Tile app. Includes brands such as Fossil, Keysmart and Herschel.
Managed web contractor for the Tile website. Provided direction and brand consistency towards monetization projects.