• Developed initial UI for internal marketing file ingestion system, creating a centralized platform for automated CSV processing, status updates and reporting.

• Built custom adapters to ingest CSVs with data provided by clients for marketing outreach.

• Pioneered first direct mail A/B test and template versions in collaboration with multiple teams.

• Refactored direct mailer templates to support dynamic attributes, reducing one-off template builds.

• Led research, planning and ticket shaping for integration with a new direct mail platform API.

• Supported updates made to Brightline's UI to meet WCAG 2.1 AA criteria and improve accessibility for users with disabilities.

• Amplified client share of voice through strategic planning, narrative development and targeted media coverage.

• Worked collaboratively across hubs on the consumer press team to lend expertise for upcoming launches and campaigns.

• Led PR initiatives for notable accounts including thredUp, Stitch Fix, Shopify, Hinge and Olay.

• Conducted targeted media outreach to generate awareness for clients on the consumer press team, specializing in fashion and beauty.

• Brainstormed, drafted and executed creative pitch concepts across media verticals.

• Generated in-depth feature and product coverage for notable accounts including Billie, Rent the Runway, Betsey Johnson and GANT.

• Developed launch strategy, facilitated targeted media outreach and coordinated coverage for the winter shoe accessory, Mynxx.

• Managed client communication and daily updates on media opportunities during the launch.

• Provided in-depth recap report with results and media impressions generated as a result of coverage.