# Madison Sorah

> Software Engineer at Brightline

Location: Brooklyn, New York, United States
Profile: https://flows.cv/madisonsorah

Hi there! My name is Madison and I'm a Software Engineer with a passion for building applications with thoughtful, accessible user-centric design. Currently based in Brooklyn, NY.

For inquiries or collaborations, you can reach me at madisonsorah@gmail.com.

## Work Experience
### Software Engineer @ Brightline
Jan 2023 – Present | New York, United States

### Junior Software Engineer @ Brightline
Jan 2022 – Jan 2023 | New York, United States
- Developed initial UI for internal marketing file ingestion system, creating a centralized platform for automated CSV processing, status updates and reporting.
- Built custom adapters to ingest CSVs with data provided by clients for marketing outreach.
- Pioneered first direct mail A/B test and template versions in collaboration with multiple teams.
- Refactored direct mailer templates to support dynamic attributes, reducing one-off template builds.
- Led research, planning and ticket shaping for integration with a new direct mail platform API.
- Supported updates made to Brightline's UI to meet WCAG 2.1 AA criteria and improve accessibility for users with disabilities.

### Media Specialist @ Small Girls PR
Jan 2018 – Jan 2021 | Greater New York City Area
- Amplified client share of voice through strategic planning, narrative development and targeted media coverage. 
- Worked collaboratively across hubs on the consumer press team to lend expertise for upcoming launches and campaigns.
- Led PR initiatives for notable accounts including thredUp, Stitch Fix, Shopify, Hinge and Olay.

### Account Executive @ Small Girls PR
Jan 2015 – Jan 2017
- Conducted targeted media outreach to generate awareness for clients on the consumer press team, specializing in fashion and beauty. 
- Brainstormed, drafted and executed creative pitch concepts across media verticals.
- Generated in-depth feature and product coverage for notable accounts including Billie, Rent the Runway, Betsey Johnson and GANT.

### Freelance Publicist @ Small Girls PR
Jan 2014 – Jan 2015 | Greater New York City Area
- Developed launch strategy, facilitated targeted media outreach and coordinated coverage for the winter shoe accessory, Mynxx.
- Managed client communication and daily updates on media opportunities during the launch. 
- Provided in-depth recap report with results and media impressions generated as a result of coverage.

### Account Executive @ Red Light Public Relations
Jan 2014 – Jan 2014 | Greater New York City Area
- Coordinated online, in print and on broadcast coverage for ready-to-wear fashion clients through trend story outreach and product seeding.
- Established relationships with editors, stylists and influencers through quarterly press preview events. 
- Maintained client social media platforms by posting daily content, researching trending events and utilizing relevant hashtags.

### Assistant Account Executive @ Red Light Public Relations
Jan 2014 – Jan 2014 | Greater New York City Area
- Monitored samples loaned out to press and influencers for editorial and blog shoots.
- Created agendas before weekly calls, daily media updates and end of month activity reports for clients.
- Organized and rotated seasonal collections in showroom ahead of in-person sample pulls from stylists, press and influencers.

### Intern @ Red Light Public Relations
Jan 2013 – Jan 2013 | Greater New York City Area
- Supported Account Executives and Showroom Director with day-to-day needs by researching new outlets to pitch, merchandising collections and updating media databases.
- Pulled appropriate samples from showroom for editorial requests or projects with specific requirements, price-points and demographics.
- Tracked samples in showroom as they were loaned and returned by stylists, bloggers and editors.


## Education
### Software Engineering
Flatiron School


## Contact & Social
- LinkedIn: https://linkedin.com/in/madisonsorah
- Website: https://madisonsorah.github.io/madisonsorah/

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Source: https://flows.cv/madisonsorah
JSON Resume: https://flows.cv/madisonsorah/resume.json
Last updated: 2026-04-05