# Madi Togrul > Product designer | Figma fangirl Location: Ann Arbor, Michigan, United States Profile: https://flows.cv/maditogrul ☀️ Check out my portfolio at madi.to I've been designing for six years, and the most valuable thing I've found in that time is my design process. I'm particularly passionate about goal-directed design processes. I firmly believe that design is a critical part of any business, and can meaningfully contribute to product strategy. ## Work Experience ### Lead Product Designer @ Scorbit Jan 2024 – Present | Ann Arbor, Michigan, United States ### Product Designer @ Nametag Jan 2022 – Jan 2024 ### Lead Product Designer @ Nutshell Jan 2022 – Jan 2022 | Ann Arbor, Michigan, United States In addition to the responsibilities I held as an individual contributor, my responsibilities as lead product designer included: • Managing the design team and mentoring team members • Growing the design team through hiring and internships • Identifying the right interaction patterns, existing UI, and React components, and guiding other designers to do the same • Collaborating with engineering leadership to balance trade-offs in speed, complexity, and bandwidth • Running key meetings, including design crits, project kickoffs, and retrospectives • Leading user testing and usability research, and delivering actionable insights • Measuring the success of design projects based on metrics I defined, like usage and MRR ### Product Designer @ Nutshell Jan 2019 – Jan 2022 • Understanding our customers and their challenges, and designing detailed solutions that solve those problems • Designing, building, and testing wireframes and interactive prototypes, emphasizing quick delivery for customer feedback • Delivering and receiving design feedback on prototypes, wireframes, and specifications • Writing detailed specifications for the engineering team and collaborating closely with our developers during the building process • Translating business requirements into user stories, personas, and project goals ### Customer Success Specialist @ Nutshell Jan 2018 – Jan 2020 | Ann Arbor, MI • Managing attentive and creative communication with our customers via email, chat, phone, screenshare, or webcast to answer questions, solve problems, and encourage engagement with our software • Sharing the voice of the customer! I doggedly advocate for them within the company • Demonstrating the value of our product; I show people how awesome it is and how it helps them meet their business objectives • Enriching our self-service support library with help articles and training videos • Troubleshooting and performing quality assurance, identifying bugs and other problems within Nutshell ### Office Manager @ FarmLogs Jan 2017 – Jan 2017 | Ann Arbor, MI • Overseeing and managing the day-to-day operations of the Ann Arbor headquarters, satellite office in Iowa, and 10 remote employees • Developing, documenting, and implementing a streamlined onboarding process for new hires  • Designing company-wide process documentation in Confluence  • Administrating all HR softwares • Onboarding 20 new hires, including organizing travel, creating account access, working with Hiring Managers, and supporting new hires through their first month  • Selecting and implementing an office management ticketing system to maximize request efficiency, and training company on how to use it • Planning and executing a company-wide event for 80+ employees, including coordinating travel and hotels for remote employees attending, with a 93% success rating • Organizing and hosting Tech Trek, including 6 lightning tech talks for 390 participants ### Sales/Business Development Representative @ FarmLogs Jan 2016 – Jan 2017 | Ann Arbor, MI • Identifying prospects in Salesforce and upgrading them from free users to paid customers • Reaching out to those prospects and engaging in conversations designed to discover sales opportunities • Representing the company to hundreds of growers at the FarmLogs User Conference • Creating documentation for the sales processes, resources, and strategies within Confluence • Providing Salesforce support and generating sales contracts for team members • Writing and organizing training resources for future hires in Google Drive • Creating progress-tracking spreadsheets in Microsoft Excel for team-wide use • Ensuring data compliance within Salesforce and with Account Management team ### Research Assistant @ Ghana Emergency Medicine Collaborative Jan 2013 – Jan 2016 | University of Michigan Department of Emergency Medicine • Authoring abstracts, conducting literature searches and research for scholarly articles • Creating Qualtrics engagement surveys distributed to medical residents, compiling feedback data to optimize operations and participant satisfaction • Collating, organizing, analyzing data in both Microsoft Excel and IBM SPSS Statistics • Ensuring open educational resources' copyright compliance with CC licensing • Balancing part-time work with full-time academics ### President @ Food Recovery Network Jan 2015 – Jan 2016 | University of Michigan • Managing an executive board of seven, including delegating tasks, finalizing organization-wide decisions, and overseeing 60 members • Increasing 40+ student membership by 30% through targeted engagement and outreach • Organizing daily volunteer recoveries resulting in over 15,000 pounds of food donations to local food bank • Securing over $10,000 in funding by authoring federal and University grants • Planning major events for over 80 people, securing panelists, facilitating donations, reserving venues • Promoting organization through interviews with the University of Michigan and blog posts for the national chapter ### Outreach Coordinator @ Food Recovery Network Jan 2013 – Jan 2015 | University of Michigan • Identifying opportunities for growth and greater student engagement, managing subsequent partnerships with UMSFP, SSI, Circle K, DMUM, SFCo, APO • Networking with local businesses for event sponsorship and product donations • Managing our relationship with Food Gatherers, the local food bank and community partner • Coordinating service events with other student organizations ### In-School Residency Intern @ 826michigan Jan 2014 – Jan 2015 | Mitchell Elementary School, Ann Arbor, MI • Teaching alongside an instructor on a weekly basis with first, second, and third-grade students in their own classrooms • Engaging in one-on-one instruction with young students • Working with the classroom instructor to organize and facilitate lesson plans ## Education ### Bachelor of Arts - BA in English Language & Literature and Program in the Environment University of Michigan ## Contact & Social - LinkedIn: https://linkedin.com/in/madi-togrul-8b970479 - Portfolio: https://www.madi.to --- Source: https://flows.cv/maditogrul JSON Resume: https://flows.cv/maditogrul/resume.json Last updated: 2026-03-31