Accelerated product adoption by designing a templatized Training Center website builder application and modernizing Procore Support site architecture and interactions.

Elevated developer tools functionality and interactions driven by ongoing user feedback. Shaped product strategy and designed CI platform 0-1.

• Optimized data-heavy dashboards, simplified complex user flows, navigation and searchability resulting in a 60% decrease in support tickets across the platform. Improved visual polish, functional consistency and scalability.

Designed impactful web application features that improved customer task automation. Partnering with product managers, engineers and design peers, created workflows and prototypes, and conducted usability testing. Handed off high-fidelity mockups to engineers and assisted them through implementation and QA.

• Integrated Subscription Modify and Renew financial transactions capabilities into the Account interface. The automation was highly appreciated by users and improved CES (Customer Effort Score) by 70%.

• Automated software onboarding and management for admins through a streamlined Personalized Onboarding module. Reduced support call volume and improved CES by 80%. Engagement with module increased traffic to Account by 70k visits.

• Facilitated transition to a new security provider by redesigning Sign in and Create Account flows. Aligned design with back-end technology for a more secure, consistent and transparent UX.

• Designed an SSO setup feature 0-1. Turned the complexity of adding a domain, configuring SSO and testing users into a clear multi-step interface. 6 months post-launch results showed 39% activation lift for 200-400k monthly visitors.

• Improved engagement in the Profile experience through a complete functional and visual redesign. Added transparency, simplified layout and interactions, and made it responsive. Increased Profile completeness for the 1,400,000 monthly visitors. Optimized customer data collection.

• Contributed reusable patterns to a design system library. Defined use cases and handed off design specs to engineering. Oversaw implementation in the Account, Identity and Profile platforms refining features and user flows.

Drove design strategy for the startup growth initiatives. Enhanced the e-commerce website and purchase app usability and conversion rates partnering with marketing and product leadership. Mentored a team of 5 designers and supported them in an IC role.

• Achieved a significant improvement in quote-to-close ratio through the e-commerce website and car insurance purchase app redesign and A/B experimentation. Optimized user flows, information architecture, and interactions from discovery to purchase. Migrated them to a responsive format. Carried prototypes through qualitative user testing.

• Increased traffic and CTR for the website through ongoing optimization per quantitative testing, heat maps, and analytics. Analyzed web data and iterated on UI elements and layout for A/B and Multivariate experiments.

• Increased customer retention by automating claims submission process in the mobile app.

• Supported launch of Home and Life insurance products designing shopping apps from ground up.

• Led the design team through redefining visual brand guidelines and translating it into a design system.