• Revamped information architecture, design systems, and company website by coordinating with design lead, streamlining navigation and visual layout across 20+ product sections

• Conducted user research on AI tools through 5+ user interviews and in-depth competitor analyses, identifying critical user pain points and aligning product improvements with observed preferences

• Led UX strategy and execution for 10+ membership management features, enhancing overall experiences for 10M+ users across login, orders, coupon redemption, and account personalization

• Improved checkout experience by integrating fintech and new payment services, resulting in 5% decrease in bounce rate and 25% increase in new payment adoption

• Implemented agile ideation and development processes for 3 strategic projects, reducing concept-to-customer time by 20% and enabling on-time deployment for peak holiday traffic

• Collaborated with cross-functional teams to deliver Taiwan’s first subscription-based iPhone purchasing program, expanding customer base and driving $100K+ in additional quarterly revenue

• Managed 5+ end-to-end projects across customer platforms and internal tools, including ERP, vendor portals, and warehouse dashboards for fashion e-commerce product line

• Built marketing campaign workflows for coupons and free shipping, reducing setup time for marketing teams by 20% and supporting 15+ campaigns per month

• Introduced new drop-shipping systems by designing backend logic, warehouse flows, and user interfaces, resulting in 30% increase in vendor participation and 25% decrease in shipping costs