Spearheaded 0 –1 design for an agentic B2C Generative AI fashion platform, single-handedly building end-to-end experiences (from sketching, photoshoot, 3D models, and techpacks), driving 1K+ Daily Active Users (DAU) within months of Beta launch.
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Conducted 20+ iterative user testing and leveraged Amplitude analytics to uncover user behavior patterns, translating insights into product improvements that increased user engagement and boosted retention to 80%.
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Built a comprehensive design system from scratch, leveraging Tailwind CSS, tokens, and variables to create 100+ scalable UI components, improving product consistency and accelerating feature development time by 40%
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Designed and launched a token-based monetization system, defining pricing tiers and user flows that converted early adopters into 100+ paid users, creating a scalable revenue model aligned with platform growth.
In collaboration with the Center for Health Communications Research (CHCR), I designed a mobile-friendly, accessible e-health platform to foster cancer genetic testing conversations within African-American communities, incorporating user-centric and conversation design methodologies to facilitate informative health dialogues.
Moderated focus groups and coded transcripts using Dedoose to identify barriers to family conversations about cancer, informing content strategies for tailored health messaging.
Designed a responsive admin panel that streamlined data management, automated marketing, and transformed sales from spreadsheets to a dashboard, boosting task efficiency by 80% and significantly reducing manual efforts.
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Led the user research as a 0-1 designer with qualitative user interviews with 4 user groups and quantitative data analysis, identifying key pain points and shaping product strategy and information architecture.
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Conducted iterative usability testing with 25+ users, refining product designs from low-fidelity to high-fidelity prototypes to enhance user experience, and ensure smooth developer hand-off.
Sep-Dec, 2023 (Part-time)
Client - Energy Kaizen, helping industries find energy-saving opportunities through its employees.
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Designing a platform that offers an engaging treasure hunt-style experience for company employees to discover energy-saving opportunities.
Designed and shipped 1000+ reusable UI design components on Figma, integral to the company’s B2B SaaS design system, reducing front-end development days by half facilitated by Zeplin.
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Collaborated with cross-functional teams to compile comprehensive product requirements, delivering end-to-end user-centered design for 3 B2B enterprise products used by 15 high-value e-commerce brands reaching a 10M user base.
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Spearheaded the conceptualization and design of user journeys, wireframes, and prototypes for over 25 new features within Agile cycles, collaborating closely with the development team to successfully launch the MVP.
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Managed 30+ user testing sessions, iterating and optimizing the usability across 3 versions, achieving 93% user acceptance.
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Implemented A/B testing methodologies to enhance the quality of the company’s AI personalization engine resulting in a 2X click-through rate across web and mobile platforms including Android and iOS.
