# Mahalakshmi Thandalam Madapusi > 0-1 Product Designer | 5 years in AI B2B, SaaS, B2C, Design Systems | Gen AI, LLM, ML | Previously @ Vue.ai | MS HCI @ U-Mich Location: United States, United States Profile: https://flows.cv/mahalakshmi Hello There! I'm a Product Designer with 4+ years of experience crafting UX for digital products in the B2B and B2C space and design systems. Driven by a passion for design-thinking and innovation, I have worked on the end-to-end product development of 15+ diverse impactful projects spanning e-commerce, healthcare, finance, and energy sectors. I've gained invaluable insights into user behavior across various demographics, broadening my perspective as a designer. Proficient in utilizing exploratory research methodologies, I excel in comprehensively understanding problem spaces, creating wireframes, designing compelling prototypes, and conducting evaluative user testing and data analysis. I thrive on the challenge of navigating ambiguity in requirements through diligent research and creative problem-solving. Within the dynamic work environment, I excel in versatility, seamlessly transitioning between roles as a product designer, graphic designer, product analyst, and product support. ## Work Experience ### Founding Product Designer @ The F* Word Jan 2024 – Jan 2025 - Spearheaded 0 –1 design for an agentic B2C Generative AI fashion platform, single-handedly building end-to-end experiences (from sketching, photoshoot, 3D models, and techpacks), driving 1K+ Daily Active Users (DAU) within months of Beta launch. - Conducted 20+ iterative user testing and leveraged Amplitude analytics to uncover user behavior patterns, translating insights into product improvements that increased user engagement and boosted retention to 80%. - Built a comprehensive design system from scratch, leveraging Tailwind CSS, tokens, and variables to create 100+ scalable UI components, improving product consistency and accelerating feature development time by 40% - Designed and launched a token-based monetization system, defining pricing tiers and user flows that converted early adopters into 100+ paid users, creating a scalable revenue model aligned with platform growth. ### Graduate Student Instructor @ University of Michigan - School of Information Jan 2024 – Jan 2024 | Ann Arbor, Michigan, United States Mentored a cohort of 140+ undergraduate students, ensuring the successful execution of their UX capstone projects. ### UX Research Assistant @ University of Michigan School of Social Work Jan 2023 – Jan 2024 | Ann Arbor, Michigan, United States In collaboration with the Center for Health Communications Research (CHCR), I designed a mobile-friendly, accessible e-health platform to foster cancer genetic testing conversations within African-American communities, incorporating user-centric and conversation design methodologies to facilitate informative health dialogues. Moderated focus groups and coded transcripts using Dedoose to identify barriers to family conversations about cancer, informing content strategies for tailored health messaging. ### User Experience Designger @ Zell Lurie Institute for Entrepreneurial Studies Jan 2023 – Jan 2024 | Ann Arbor, Michigan, United States May - Aug, 2023 (Full-time) -Designed a responsive admin panel that streamlined data management, automated marketing, and transformed sales from spreadsheets to a dashboard, boosting task efficiency by 80% and significantly reducing manual efforts. -Led the user research as a 0-1 designer with qualitative user interviews with 4 user groups and quantitative data analysis, identifying key pain points and shaping product strategy and information architecture. -Conducted iterative usability testing with 25+ users, refining product designs from low-fidelity to high-fidelity prototypes to enhance user experience, and ensure smooth developer hand-off. Sep-Dec, 2023 (Part-time) Client - Energy Kaizen, helping industries find energy-saving opportunities through its employees. -Designing a platform that offers an engaging treasure hunt-style experience for company employees to discover energy-saving opportunities. ### Product Designer @ Mad Street Den Jan 2019 – Jan 2022 | India - Designed and shipped 1000+ reusable UI design components on Figma, integral to the company’s B2B SaaS design system, reducing front-end development days by half facilitated by Zeplin. - Collaborated with cross-functional teams to compile comprehensive product requirements, delivering end-to-end user-centered design for 3 B2B enterprise products used by 15 high-value e-commerce brands reaching a 10M user base. - Spearheaded the conceptualization and design of user journeys, wireframes, and prototypes for over 25 new features within Agile cycles, collaborating closely with the development team to successfully launch the MVP. - Managed 30+ user testing sessions, iterating and optimizing the usability across 3 versions, achieving 93% user acceptance. - Implemented A/B testing methodologies to enhance the quality of the company’s AI personalization engine resulting in a 2X click-through rate across web and mobile platforms including Android and iOS. ### Product Analyst @ Mad Street Den Jan 2019 – Jan 2019 | Chennai, Tamil Nadu, India ### Graphic Design lead @ P'enthusiasts Jan 2018 – Jan 2019 | India - Led a team of 6 designers to create 500+ user-friendly design templates for a top-rated graphic design tool. ### Fashion Designer @ Derby Jeans Community Jan 2017 – Jan 2017 | India ## Education ### Master's degree in Human Computer Interaction University of Michigan - School of Information ### Bachelor of Technology in Fashion Technology Anna University Chennai ## Contact & Social - LinkedIn: https://linkedin.com/in/mahatm - Website: https://www.mahalakshmitm.com/ --- Source: https://flows.cv/mahalakshmi JSON Resume: https://flows.cv/mahalakshmi/resume.json Last updated: 2026-02-23