# Mahdi Farra

> Design @ Meta

Location: San Francisco, California, United States
Profile: https://flows.cv/mahdifarra

I've been designing and building products for 17+ years.

Led design teams (1→6 designers).
Managed cross-functional orgs (25+ people).
Drove real impact:
↳ 4x engagement increases
↳ 83% performance improvements
↳ 3x conversion rate growth

Career highlights:

→ Acting CEO at Ronday
   Led 25-person team through seed round.
   
→ Head of Design at Ava
   Designed AI accessibility platform across iOS, Android, Mac, Windows.
   
→ Staff Designer at Rakuten
   Built design systems for 100M+ users.

Most recently, I built DesignQA.
An AI-powered devtool that generates code fixes for visual bugs via GitHub PR.
↳ Validated with 50+ user interviews
↳ Secured paying customers pre-launch
↳ Shipped V1→V3 based on real feedback

I'm a designer who codes.
I understand design vision AND engineering constraints.
That's how I've built products, teams, and companies.

I'm obsessed with:
↳ AI-native product design
↳ Designing for technical users
↳ Complex workflow tools
↳ 0→1 and scale challenges

Always interested in connecting with folks building ambitious products in AI, devtools, and technical spaces.

## Work Experience
### Design @ Meta
Jan 2026 – Present | Menlo Park, CA

### Founder @ DesignQA.com
Jan 2024 – Present | San Francisco, California, United States

### Head of Design @ Ava
Jan 2024 – Jan 2024 | San Francisco Bay Area

### CEO @ Ronday
Jan 2023 – Jan 2023 | San Francisco Bay Area

### Head of Product & Design @ Ronday
Jan 2021 – Jan 2023 | San Francisco Bay Area

### Design Lead, Web @ Airtime
Jan 2020 – Jan 2021 | San Francisco Bay Area

### Staff Product Designer @ Rakuten
Jan 2018 – Jan 2020 | San Mateo, CA

### Design Lead @ CollegeVine (formerly Admissions Hero)
Jan 2016 – Jan 2018 | Cambridge, MA

### Sr. Product Designer @ NGTI
Jan 2014 – Jan 2016 | Rotterdam Area, Netherlands

### Sr. UI & UX Designer @ Dubizzle.com
Jan 2013 – Jan 2014 | Dubai, UAE

### Product Designer @ Various Startups & Agencies
Jan 2008 – Jan 2013 | Jordan


## Education
### Bachelor's Degree in Graphic Design
Al Ahliyya Amman University


## Contact & Social
- LinkedIn: https://linkedin.com/in/mahdif
- Portfolio: http://www.MahdiF.com
- Portfolio: https://designqa.com/

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Source: https://flows.cv/mahdifarra
JSON Resume: https://flows.cv/mahdifarra/resume.json
Last updated: 2026-04-13